# Brand Building: He shares actionable insights for entrepreneurs on building scalable, profitable businesses from side hustles.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 8 Jan 2026, 33 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/0ace02fd-e42b-4322-94f7-b3a9001ed66e/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose • Lamar emphasizes the importance of clear, relatable branding. • His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. • Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle • Most Black entrepreneurs start businesses while working full-time jobs. • Success requires treating the side hustle like a real business from day one. • Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth • TSP’s first event in 2016 had only 47 attendees, half of whom came for free. • Growth came from consistency and listening to the community. • Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding • Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. • Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution • Faith plays a central role in Lamar’s business philosophy. • He encourages entrepreneurs to act on the opportunities they pray for. • Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing • Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. • TSP Scale is a new event focused on helping businesses reach this level. • Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System • Lamar outlines systems for: • Proposal processes • Upselling • Referral systems • Creating experiences that justify premium pricing • Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community • Lamar transitioned from doing all the speaking to empowering others in his community. • He believes in giving others a platform to grow. • Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events • Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. • Quote: “If you want to be it, you need to see it.” 📍 Event Details • New Event: TSP Scale • Location: Atlanta Westin Gwinnett, Gwinnett County, GA • Website: TSPScale.com #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional…

## Transcript

[0:00] Speaker 1: Hi'm ra.
[0:00] Speaker 2: Sean McDonald's hosts a weekly Money Making Conversation Masterclass show.
[0:04] Speaker 2: The interviews and information that this show provides offer everyone,
[0:07] Speaker 2: including you. It's time to stop reading other people's success
[0:11] Speaker 2: stories and start living your own now. If you want
[0:14] Speaker 2: to be on my show, these are against on my show,
[0:16] Speaker 2: Money Making Conversation Masterclass. Please visit our website, Moneymakingconversations dot
[0:21] Speaker 2: com and click to be a guest. But if you're
[0:24] Speaker 2: a small business owner, entrepreneur, motivational speaker, influence or nonprofit,
[0:30] Speaker 2: I want you on my show.
[0:31] Speaker 1: Let's get this show started, my guests.
[0:34] Speaker 2: Traffic, Sales and Profit TSP is the nation's leading growth
[0:39] Speaker 2: platform for black entrepreneurs. It's a step by step frameworks
[0:43] Speaker 2: that he provides and his wife, she's not here, but
[0:45] Speaker 2: I got him.
[0:46] Speaker 1: I got him.
[0:47] Speaker 2: They turned hustles side hustles into business. I would virtually
[0:51] Speaker 2: bring them on my show for the first time. I've
[0:53] Speaker 2: banned them on my show in the past. I've been
[0:55] Speaker 2: to this events many times. They're like rallies. They're like
[0:59] Speaker 2: there like gospel, fast. People are just It is the
[1:06] Speaker 2: most one of the most profound moments of watching successful
[1:09] Speaker 2: people fulfill their dreams and I wanted to bring him
[1:12] Speaker 2: back on my show and I was able to get
[1:14] Speaker 2: them back in here. Please welcome the Money Making Conversations Masterclass,
[1:17] Speaker 2: the one and Only Lamar Tyler.
[1:19] Speaker 1: How you doing, sir, I'm doing. Thanks for having me back.
[1:22] Speaker 1: You know we've all grown. Yes, yes, sir.
[1:24] Speaker 2: Last time I had you on my show, I was
[1:26] Speaker 2: just doing just radio only, and I got a lot more.
[1:28] Speaker 1: Platforms I can distribute the word of Tyler TSP. How
[1:35] Speaker 1: did you come up with the name?
[1:36] Speaker 3: You know, I always believe that whatever you name, when
[1:41] Speaker 3: people here to see it, they should understand what it is, right,
[1:44] Speaker 3: And it kind of piggybacked on the name of a
[1:46] Speaker 3: previous brand we had. My wife and I had a
[1:48] Speaker 3: marriage brand, which is the largest African American marriage and
[1:51] Speaker 3: parent excite on the web, and that was called Black
[1:53] Speaker 3: and Married with Kids Okay, And it worked very well
[1:56] Speaker 3: because when people heard it, they say, Hey, if I'm black,
[1:58] Speaker 3: I'm married and I got kids.
[1:59] Speaker 1: This for me.
[2:00] Speaker 3: So I said, when I create something in this news space,
[2:03] Speaker 3: I want people to know exactly what it's about.
[2:05] Speaker 1: And we say, like, what's three words? Kind of folks
[2:07] Speaker 1: on where about traffic?
[2:08] Speaker 3: That's lead generation getting people to you sales of course, right,
[2:11] Speaker 3: how can we make the money and then profit?
[2:13] Speaker 1: How can we keep what we make? So traffic, sales
[2:14] Speaker 1: and profit is what it was. No, And so that
[2:17] Speaker 1: means you understand branding.
[2:19] Speaker 2: Yes, So talk to about audience the importance of branding
[2:22] Speaker 2: because you locked into keywords that you wanted people to
[2:25] Speaker 2: hear when you.
[2:27] Speaker 1: Talked about your product.
[2:29] Speaker 2: Either curiosity forced them to ask more questions or do
[2:32] Speaker 2: more research, but in the bottom line, it motivated them
[2:36] Speaker 2: to become engaged.
[2:37] Speaker 1: It did.
[2:37] Speaker 3: And like I said, I'm real big on things where
[2:39] Speaker 3: people see it, they automatically can identify with themselves if
[2:43] Speaker 3: they can hear the name, but they can see it,
[2:44] Speaker 3: and they say, hey, that's for hey, money making conversations.
[2:47] Speaker 3: If I want to make money, I need to listen
[2:49] Speaker 3: to that conversation. Right, it's very clear. But what happens
[2:53] Speaker 3: a lot of times the business owner is more concerned
[2:56] Speaker 3: about themselves and their own ego and the actual customer,
[3:00] Speaker 3: and they picked something that means a lot to them,
[3:02] Speaker 3: but means nothing to the person that they're trying to actually,
[3:05] Speaker 3: you know, come across and actually get into their productice service.
[3:07] Speaker 3: So for us, that's always what it is like, how
[3:09] Speaker 3: can if we can have something that we know red
[3:12] Speaker 3: is relatable to people automatically when they hear it, then
[3:14] Speaker 3: we know we can start building an audience faster. And I'm
[3:17] Speaker 3: always about how can I build audience? How can I
[3:19] Speaker 3: build community? Always say, if you can build a community,
[3:21] Speaker 3: you'll never be broken.
[3:22] Speaker 1: Absolutely.
[3:23] Speaker 2: Now, one of the things that when I go to
[3:26] Speaker 2: these events, you know, use the word side hustle, which
[3:29] Speaker 2: means there's something that somebody may be doing part time, correct,
[3:32] Speaker 2: and then they have a full time which is really
[3:34] Speaker 2: where they getting their money to keep the lights on. Correct,
[3:37] Speaker 2: Explain to your version of side huffle and how do
[3:40] Speaker 2: you turn that to your event into the actual hustle.
[3:45] Speaker 3: And that's exactly it, because most of the entrepreneurs we meet,
[3:48] Speaker 3: you know, mostins in the black community are not starting
[3:51] Speaker 3: received money then not start with venture capital. So they're
[3:53] Speaker 3: starting with a nine to five job and they you know,
[3:56] Speaker 3: peeling pieces of that paycheck that they got into something new,
[3:59] Speaker 3: that side hustle that oftentimes they want to turn into
[4:02] Speaker 3: their main hustle. But in order to turn into the
[4:04] Speaker 3: main hustle, it's some specific things that need to happen.
[4:07] Speaker 3: For one, the revenue has to grow big enough so
[4:08] Speaker 3: they can actually leave the main hustle. Yes, uh, you know,
[4:12] Speaker 3: and that's and that's like a big thing. We never
[4:13] Speaker 3: got to get there.
[4:14] Speaker 1: For two.
[4:14] Speaker 3: They have to just treat that side hustle like it
[4:17] Speaker 3: is a full time hustle now there.
[4:19] Speaker 1: You know. One of the things.
[4:19] Speaker 3: That that allowed my wife, Ronnie and how to grow
[4:22] Speaker 3: is when we first started, we both had two demanding jobs.
[4:25] Speaker 3: But from the very beginning, we said, we're going to
[4:26] Speaker 3: treat this like a real business. So we're going to
[4:29] Speaker 3: structure it like a business legally is going to be
[4:31] Speaker 3: a business. We met even though we'd nothing to meet about.
[4:34] Speaker 3: You know, we we we wouldn't mean about money because
[4:37] Speaker 3: we we wouldn't mean about business.
[4:39] Speaker 1: We had no business.
[4:40] Speaker 3: But we just we just acted as if in structured
[4:43] Speaker 3: like a business. So then as it grew, we already
[4:45] Speaker 3: had the framework and the training wheels around it that
[4:48] Speaker 3: allowed us to be able to grow to it.
[4:49] Speaker 2: So I'm talking to my he talks fans now all
[4:52] Speaker 2: we got because he knows his brand. He's one of
[4:55] Speaker 2: those two articulate individuals in this business. Lamar Tyler tra
[5:00] Speaker 2: afic sales and profits. It's the nation's leading growth platform
[5:03] Speaker 2: for black entrepreneurs. Again, step by step, frameworks have turned
[5:07] Speaker 2: side hustles into six, seven and eight figure enterprises, catapult
[5:12] Speaker 2: an alumni into the ink five thousand and into the
[5:17] Speaker 2: ranks of brand building black millionaires, millionaire.
[5:22] Speaker 1: Everybody wants to be a millionaire. Yes, everybody wants to
[5:25] Speaker 1: be a millionaire. But it has to be a plan.
[5:27] Speaker 2: And I want to go back to the side hustle
[5:29] Speaker 2: and treating it because that's what separates people. Because I
[5:34] Speaker 2: always tell people that are twenty four hours in the day,
[5:36] Speaker 2: learn how to take advantage of each hour.
[5:38] Speaker 1: And that's what you're talking about, not saying I'm tired.
[5:42] Speaker 2: I as I always telling the story about my wife
[5:45] Speaker 2: and I go into the airport and she watches me.
[5:48] Speaker 1: She just shakes her head a lot of time.
[5:50] Speaker 2: And she was it was like six am flight and
[5:55] Speaker 2: I was driving because she's going to take the call
[5:57] Speaker 2: back to the house.
[5:59] Speaker 1: And she looked at me and she goes, are you
[6:01] Speaker 1: ever tired? And I looked at her. I said, I'm
[6:04] Speaker 1: tired right now. And that's what we're talking about right now, Lama.
[6:09] Speaker 1: You know that this is not a job. It has
[6:12] Speaker 1: to be a job.
[6:13] Speaker 2: That you want to do a job that has goals,
[6:17] Speaker 2: but fatigue and frustration is a part of it, definitely.
[6:21] Speaker 3: So would always tell people because the asked me saying,
[6:24] Speaker 3: are you ever tied?
[6:25] Speaker 1: Like how did you do it?
[6:26] Speaker 3: And a lot of times people will look at you
[6:28] Speaker 3: and make excuses about why you're successful, why you're able
[6:32] Speaker 3: to build a thing that they're not. So always tell
[6:34] Speaker 3: people two things. Number one, you have to do the
[6:36] Speaker 3: thing that you love anything that can make money.
[6:38] Speaker 1: Right.
[6:39] Speaker 3: If you're doing something that you love but it doesn't
[6:40] Speaker 3: make money, then eventually you get burnt out. You get
[6:43] Speaker 3: tired because you got to pay the bills. If you're
[6:45] Speaker 3: doing something it makes money but you don't love it,
[6:48] Speaker 3: then eventually you realize that money isn't everything. So we
[6:51] Speaker 3: got to be at tie to those both. And then
[6:53] Speaker 3: when we were building.
[6:54] Speaker 1: When we first started, I said, we both had two
[6:56] Speaker 1: demanding jobs.
[6:57] Speaker 3: I was in the DC area at an hour and
[6:59] Speaker 3: a half commute to and from work, so when I
[7:01] Speaker 3: got home, it would already be, you know, dinner time.
[7:04] Speaker 3: My wife is there from her demanding job. And then
[7:06] Speaker 3: we have four kids under the age of eleven. We
[7:08] Speaker 3: go from dinner time to bath time. Bath time to bedtime,
[7:12] Speaker 3: and we can't start working in business until nine ten
[7:15] Speaker 3: o'clock at night, right But the only way we were
[7:17] Speaker 3: able to build the business is because we started. And
[7:21] Speaker 3: so many people are waiting for the kids to get older.
[7:23] Speaker 3: But then when the kids get older, something else just
[7:25] Speaker 3: slides into that slot. So there is no perfect time.
[7:27] Speaker 3: Like the time to get started is now at whatever
[7:30] Speaker 3: age you know for the viewers, whatever age you at,
[7:32] Speaker 3: like now is the age right now is the time.
[7:34] Speaker 3: And sometimes you have to steal time from yourself. So
[7:37] Speaker 3: always ask people, can you get up thirty minutes earlier
[7:40] Speaker 3: in the morning, They say yes. I say can you
[7:42] Speaker 3: stay up thirty minutes later?
[7:43] Speaker 1: They say yes.
[7:44] Speaker 3: Well, if you just did that, Monday through Friday is
[7:46] Speaker 3: five hours a week, twenty hours a month, you know,
[7:50] Speaker 3: like two hundred and forty hours a year that you've
[7:51] Speaker 3: just carved out. Not to mention Netflix time, if we
[7:55] Speaker 3: take away social media time, it's a lot of time
[7:57] Speaker 3: that we have.
[7:59] Speaker 1: That we think we don't have. There's that money making exactly.
[8:01] Speaker 3: It's definitely not money making now, hold on, it's money making,
[8:04] Speaker 3: but it's not making money for you. It's making money
[8:07] Speaker 3: for the people in Netflix it's making money for Apple TV,
[8:10] Speaker 3: but it's not making.
[8:11] Speaker 1: Money for you, and that's what people have to get.
[8:12] Speaker 2: Now, let's talk about the format. You know, you know,
[8:16] Speaker 2: how did you guys come about litten. Let's go back
[8:19] Speaker 2: a little bit, sure, because what I don't want to
[8:21] Speaker 2: do because you know what's going on. You know that
[8:23] Speaker 2: end result. I see you see you right there walking
[8:26] Speaker 2: out on stage. I said, a thousand people in front
[8:28] Speaker 2: of your big screen cameras everywhere you have a crew.
[8:31] Speaker 2: That wasn't the beginning, not at all. How did you
[8:34] Speaker 2: start it? And when did you realize and looked at
[8:37] Speaker 2: her and go we got something bad.
[8:39] Speaker 1: Yeah.
[8:39] Speaker 3: Our very first traffic, sales and property event was twenty sixteen.
[8:43] Speaker 3: We'd had the brand for a little less than a year,
[8:46] Speaker 3: and I said, we're going to do a conference.
[8:48] Speaker 1: We'll have two hundred people. Okay, we got closed.
[8:50] Speaker 3: I was like, this don't look like two hundred, so
[8:51] Speaker 3: that's all right, Maybe maybe we're just to one hundred.
[8:54] Speaker 1: Here we are closed. That looked like one hundred. So
[8:57] Speaker 1: we ended up with.
[8:57] Speaker 3: Fourteen sixteen, twenty sixteen, and we ended up with forty
[9:01] Speaker 3: seven people. I remember going in that morning and taking
[9:03] Speaker 3: chairs out of the room because I didn't want the
[9:07] Speaker 3: room to look empty when the people came, and I
[9:08] Speaker 3: didn't want them to think they were crazy for mind
[9:10] Speaker 3: tickets to this thing. So we took chairs out forty
[9:12] Speaker 3: seven people. Half of those people got in for free.
[9:15] Speaker 3: But people always say, Leama, how did you grow from
[9:17] Speaker 3: forty seven people to a thousand plus? The number one
[9:19] Speaker 3: thing we did was stay consistent. Yes, and you know,
[9:23] Speaker 3: sometimes all you need is confirmation. And I remember it
[9:27] Speaker 3: was a three day event, and at the very end,
[9:29] Speaker 3: I was thinking, this is great. Not a lot of people,
[9:32] Speaker 3: but the event was good, and I was thinking, like,
[9:35] Speaker 3: the only bad part is if we wait another year
[9:37] Speaker 3: to have an event. In that time, some of these
[9:40] Speaker 3: people won't be in business anymore, and the people that
[9:42] Speaker 3: are excited, that are excited, this excitement will die down.
[9:45] Speaker 3: So I was thinking my mind, maybe we should do
[9:46] Speaker 3: another one. And the very last question, on the very
[9:48] Speaker 3: last day, a woman raised her hand. I pointed to her,
[9:52] Speaker 3: and she said, is that anyway we can get together
[9:54] Speaker 3: without having to wait a whole another year? And that
[9:58] Speaker 3: was all the confirmation I needed. I did another event
[10:01] Speaker 3: six months after that one, and then for the next
[10:04] Speaker 3: ten years we did two events a year six months apart.
[10:06] Speaker 3: And I also think by doing two events it accelerated
[10:10] Speaker 3: our growth because when someone will go and tell somebody
[10:12] Speaker 3: how good it was, need to come.
[10:14] Speaker 1: The next event wasn't next year, it was just a
[10:17] Speaker 1: few months.
[10:17] Speaker 2: Away, right, And telling people when they talk about your event.
[10:23] Speaker 3: What I hear most oftentimes is that TSP is like
[10:26] Speaker 3: an HBCU homecoming for black business owners. And how I
[10:30] Speaker 3: frame it is well, TSPs is black culture, so it's
[10:35] Speaker 3: business is money, is wealth is music. We formed all
[10:38] Speaker 3: those things together and as I did, how I created
[10:43] Speaker 3: it is that is reverse engineered all the things I
[10:46] Speaker 3: didn't like about conferences. I didn't like going to conferences
[10:49] Speaker 3: in the whole entire conference be full of panels, because
[10:52] Speaker 3: I feel like sometimes panel discussions are just sound bites,
[10:55] Speaker 3: and a lot of times the smartest person on the
[10:56] Speaker 3: panels not the person that talks the most. So we say, hey,
[10:59] Speaker 3: we're going to you know, not really do a lot
[11:00] Speaker 3: of panels. As a speaker, I didn't like going to
[11:03] Speaker 3: events and they tell me you got thirty minutes, because
[11:05] Speaker 3: I felt like that wasn't long enough to actually be
[11:07] Speaker 3: able to frame a conversation, get my points out a
[11:10] Speaker 3: lot of events didn't have Q and A, so I
[11:12] Speaker 3: wanted to have more Q and A. So I literally
[11:13] Speaker 3: just went and took apart everything I didn't like, did
[11:17] Speaker 3: the opposite of it. And when I did that, we
[11:19] Speaker 3: connected with the audience. We had something special. And what
[11:22] Speaker 3: we also had to this is a good point. What
[11:24] Speaker 3: we also had to do is we had to grow
[11:27] Speaker 3: through each stage. So a lot of people look at
[11:29] Speaker 3: us now and they try to duplicate our event. But
[11:32] Speaker 3: the event you see in year ten is not the
[11:33] Speaker 3: event we had in year one.
[11:35] Speaker 1: Year one. It was me, you know, before we started
[11:38] Speaker 1: said I loved the branding.
[11:39] Speaker 3: The branding was me and one pop up band, and
[11:41] Speaker 3: I designed the banner so that it wasn't that good.
[11:43] Speaker 1: Absolutely, but we had to grow into those.
[11:45] Speaker 3: Like a lot of times with events, I'm sure you've
[11:47] Speaker 3: seen it, people try to bite off too much in
[11:50] Speaker 3: the beginning. Absolutely, and an event is something where you
[11:52] Speaker 3: can lose your shirt quickly, so people another way, they say, okay,
[11:56] Speaker 3: tell us more about how you made it. We're able
[11:58] Speaker 3: to last ten years in conference because we didn't lose
[12:01] Speaker 3: all our money the first year when we didn't have people,
[12:04] Speaker 3: so just being budget conscious, just being careful and then
[12:07] Speaker 3: growing step by step and always pushing ourselves to say,
[12:10] Speaker 3: we got to have better speakers. We got to be
[12:11] Speaker 3: able to keep the people engaged, We got to keep
[12:14] Speaker 3: them in the room.
[12:15] Speaker 1: And then listening to what they're saying is they come
[12:17] Speaker 1: to have a great host.
[12:20] Speaker 2: Let me tell you he comes on that stage. He's
[12:22] Speaker 2: very charismatic. You know, being a performer my background and
[12:27] Speaker 2: it's not consistent. He talks about consistency and that means
[12:31] Speaker 2: a lot. I remember in ninety two and I had
[12:32] Speaker 2: a comedy club and I had a Thursday night. It
[12:35] Speaker 2: wasn't nobody in there, and I will go on that
[12:37] Speaker 2: stage and perform like it was a packed house.
[12:40] Speaker 1: And that's all you're saying.
[12:41] Speaker 2: You know, if you have if you got an event,
[12:44] Speaker 2: don't allow the moment. If it's sold out or it's
[12:48] Speaker 2: not sold out, it should be the same presentation. And
[12:51] Speaker 2: that's where a lot of people fail. And it's called
[12:53] Speaker 2: customer service. That's all he's talking about right now. His
[12:56] Speaker 2: customer service does not change whether it's five are five hundred.
[13:01] Speaker 2: And that's where a lot of businesses fail, and general
[13:05] Speaker 2: black businesses fail because they become emotional. They come what
[13:10] Speaker 2: do people think. I don't know what to think. That
[13:13] Speaker 2: you the one develop your level of expectations when you
[13:16] Speaker 2: open the door. I don't know if it's five people
[13:19] Speaker 2: coming through that door or thirty five people. But if
[13:22] Speaker 2: five people come through that door, treat it like it's
[13:24] Speaker 2: thirty five people. Yes, and your customer service is outstanding.
[13:27] Speaker 2: Talk about that to my audience.
[13:29] Speaker 1: Thank you, And you're totally right.
[13:30] Speaker 3: Tell people all the time, whether it's you know, fifty
[13:33] Speaker 3: or five hundred, we have to perform and act like
[13:36] Speaker 3: it's five thousand every single time, because that's how you
[13:38] Speaker 3: get to five thousand by treating the fifty right and
[13:41] Speaker 3: then treat the five hundred right. And when it comes
[13:43] Speaker 3: to customer service, we have a couple groups of clients,
[13:47] Speaker 3: but one of them we have for clients doing over
[13:48] Speaker 3: a million dollars in business, called the Collaborative Right. And
[13:50] Speaker 3: we took that collaborative group down to Disney and learned
[13:53] Speaker 3: about customer service and customer excellence. And one of the
[13:56] Speaker 3: things Disney talked about is they talked about unexpected touchpoint
[14:01] Speaker 3: and as they were, you know, give us the lesson
[14:03] Speaker 3: and kind of going through it, they said, well, how
[14:05] Speaker 3: many of you think that the first touch point to
[14:08] Speaker 3: Disney is when you give your ticket to the person
[14:10] Speaker 3: and walk into the park. Everyone's hands went up, but
[14:12] Speaker 3: they said, there's so many touch points before then. When
[14:14] Speaker 3: you're just driving down the Interstate I ninety five and
[14:17] Speaker 3: looking for Disney, if you can't find the signs and
[14:19] Speaker 3: you can't find the park, you will be frustrated before
[14:22] Speaker 3: you get there. When you come through the toll into
[14:24] Speaker 3: the actual to pay your parking, to get on to lot,
[14:27] Speaker 3: when you park your car, depend on how to you know,
[14:29] Speaker 3: trams pick you up from the car to the actual gate.
[14:31] Speaker 3: It's all these touch points. So even in that, I said,
[14:33] Speaker 3: how does that apply to my conference? Well, up until then,
[14:37] Speaker 3: I was thinking that the first touch point was a registration, right,
[14:40] Speaker 3: and then that changed everything.
[14:41] Speaker 1: I said, you know what, that's not it?
[14:43] Speaker 3: I said, you know, and every year we kind of
[14:46] Speaker 3: extend a little bit more. But I said, before people
[14:48] Speaker 3: come into the hotel is the first touch point.
[14:50] Speaker 1: So then what do we do. We branded not.
[14:52] Speaker 3: Just the inside but the outside of the hotel, And
[14:55] Speaker 3: when people pull up and get out of.
[14:56] Speaker 1: Their uber, they're like, hold on on right, like what
[14:59] Speaker 1: is going on?
[15:00] Speaker 3: You know? Even from we know everybody doesn't just come
[15:03] Speaker 3: from the airport. Some people come locally, so from the
[15:06] Speaker 3: actual parking garage. We brand the outside, which is on
[15:09] Speaker 3: the back of the hotel. So a lot of people
[15:11] Speaker 3: would ignore that, but we know there are customers coming
[15:14] Speaker 3: through that way, so we want to give them the
[15:15] Speaker 3: same experience too. Inside the hotel, we brand everything from
[15:19] Speaker 3: the lobby to the pool.
[15:21] Speaker 1: We put our logo in the pool.
[15:23] Speaker 3: This year, if I ten FO anniversary, we printed out
[15:26] Speaker 3: maybe twenty or thirty different photos from over the last
[15:28] Speaker 3: ten years, went to the store, got picture frames and
[15:31] Speaker 3: put those picture frames around the hotel, lobby, on the
[15:34] Speaker 3: hotel bar, all these different places to make it feel
[15:37] Speaker 3: like home. So and then this year, for the first time,
[15:40] Speaker 3: we also extended the branding out to the airport so
[15:43] Speaker 3: when people actually got to baggage claim, they could see
[15:46] Speaker 3: advertisements for it.
[15:47] Speaker 1: To extend the test points.
[15:49] Speaker 2: Stay with us. More Money Making Conversation Master Class coming
[15:52] Speaker 2: up next. Welcome back to Money Making Conversation masteric class.
[16:00] Speaker 2: Meet Rashaan McDonald. Well, I'm gonna tell you, I'm so
[16:04] Speaker 2: proud when I see that, you know, doing being a
[16:07] Speaker 2: guy who's done from a large scale events in Las Vegas.
[16:11] Speaker 1: That was my whole thing.
[16:12] Speaker 2: You know, when you got to the baggage claim, you
[16:15] Speaker 2: saw the Neighborhood Awards. Yes, when you drove away you
[16:20] Speaker 2: saw billboards, you got to the hotel or the host hotel,
[16:23] Speaker 2: you knew you were at the Neighborhood Awards. And when
[16:26] Speaker 2: I walked to his event, he's in a new location
[16:28] Speaker 2: that we're going to talk about that and then where
[16:31] Speaker 2: he was at Avalon and I drove up, I went wow,
[16:35] Speaker 2: Because I've been to a lot of black events I'm
[16:37] Speaker 2: talking about I'm talking about I don't have to name names,
[16:39] Speaker 2: but there's a lot of popular black events, and you
[16:42] Speaker 2: events do poor branding, Yes, poor branding. I don't know
[16:47] Speaker 2: there in town till.
[16:49] Speaker 1: I get to the event.
[16:49] Speaker 2: And when I get to the event, I don't know
[16:51] Speaker 2: I'm at their event. And what they do at TSP
[16:56] Speaker 2: is tremendous from a branding marketing standpoint and also from
[17:00] Speaker 2: an African American. Its events are at high profile facilities,
[17:06] Speaker 2: which means there's a certain honesty, that's a certain we
[17:09] Speaker 2: want that business, welcoming the clientele coming into that facility.
[17:15] Speaker 2: That's what my huge takeaway from and I've been tracking
[17:19] Speaker 2: this brother for about three years, and every year it's
[17:23] Speaker 2: I go there and I go, hey, you don't disappoint me, man.
[17:28] Speaker 3: And can I give you some kudos for a second.
[17:31] Speaker 3: Thank you those Neighborhood Awards in Vegas. I was there, okay,
[17:35] Speaker 3: and we were doing work with General Mills. General Mills
[17:37] Speaker 3: invited us out, they were sponsor, they had a suite.
[17:40] Speaker 3: And when I got you know, certain things I don't forget.
[17:43] Speaker 3: When I got to McCarran Airport in Vegas and I
[17:45] Speaker 3: saw the banness, when I saw the signage, you know,
[17:49] Speaker 3: that showed me, Okay, that's what it looks like at
[17:51] Speaker 3: the scale.
[17:53] Speaker 1: And it also showed me that a black business can
[17:55] Speaker 1: do this.
[17:56] Speaker 3: Yes, what is important because a lot of times we'll
[17:58] Speaker 3: see things we'll say that's amazing, but we never think
[18:00] Speaker 3: that we can do it in our own community.
[18:02] Speaker 1: But it gave me that lends in that perspective for both.
[18:04] Speaker 3: And then you know, something else for the audience always
[18:07] Speaker 3: reminds me of too, is that you if you want
[18:09] Speaker 3: to make a great event, you have to go to events.
[18:12] Speaker 3: If you want to make a great concert, you have
[18:14] Speaker 3: to go to com like whatever the thing is that
[18:15] Speaker 3: you want to do.
[18:16] Speaker 1: I want to build great websites.
[18:17] Speaker 3: You got to look at websites, do you know, like
[18:20] Speaker 3: you have to see what's in the marketplace, and not
[18:23] Speaker 3: that you're going out to copy to duplicate it, but
[18:25] Speaker 3: you got to get ideas and expand.
[18:26] Speaker 1: The way you think is if you don't see a
[18:28] Speaker 1: lot of times, you.
[18:28] Speaker 2: Can't be it too. I'm not going to get any further.
[18:31] Speaker 2: How does one find out about you?
[18:33] Speaker 1: And what? How's the process of being a part of TSP.
[18:37] Speaker 3: Sure the easiest way is to visit our website www
[18:41] Speaker 3: dot Traffic Sales and and D Traffic salesanprofit dot com.
[18:46] Speaker 3: Through the website, we have a free community. When it
[18:49] Speaker 3: A and D through the website, we have a free
[18:53] Speaker 3: community you can join weird dropping information. We do free
[18:57] Speaker 3: virtual online classes and summits. We do you know, in
[19:00] Speaker 3: person events per year here in the Atlanta area, and
[19:03] Speaker 3: then we even do pop up tours around the country
[19:06] Speaker 3: where we go out to actual communities to provide insight
[19:09] Speaker 3: education around business growth. But everything is on the website
[19:12] Speaker 3: and on social You can find the same way Traffic
[19:15] Speaker 3: Sales and Profit or just at Lamar Tire.
[19:18] Speaker 1: Now see the event. He so under sells this event.
[19:26] Speaker 2: You com into the hotel, the branding is there, okay,
[19:29] Speaker 2: you walk in. I'm just sending it from a standpoint
[19:32] Speaker 2: of a marketing eye, a branding eye. And it's important
[19:36] Speaker 2: people understand this because unlike a person who does accounting,
[19:41] Speaker 2: you know their work can be done on the laptop.
[19:43] Speaker 1: So there are no expenses but that laptop. When you get.
[19:46] Speaker 2: Into events, just like you said, you see expenses, You
[19:50] Speaker 2: see signers, you see a room you had to rid,
[19:53] Speaker 2: you see chairs you have to move in, you see catering,
[19:55] Speaker 2: You see all these actual dollar events that you have
[19:59] Speaker 2: to pay for. And so it means you have to
[20:03] Speaker 2: turn right around and understand you have to have a
[20:05] Speaker 2: market share that covers that and also creates a profit.
[20:10] Speaker 2: Now let's talk about the event the music. Why is
[20:15] Speaker 2: the music so important to your event years ago?
[20:19] Speaker 3: Not in that first year, because that first year we
[20:22] Speaker 3: barely made it out of there that first year.
[20:24] Speaker 1: But as we grew, we wanted to.
[20:26] Speaker 3: Start implementing surprises into the event. And the reason why
[20:30] Speaker 3: is because I wanted people to always be in a
[20:35] Speaker 3: have a sense of expectation, but also a fear of
[20:37] Speaker 3: missing out right because as you know, like a lot
[20:39] Speaker 3: of conference a lot of events are very transient.
[20:41] Speaker 1: It's more people in the hallways in the seats, you know.
[20:43] Speaker 3: Speak about speaker, people coming in and coming out, they're
[20:46] Speaker 3: going up to their room, all kind of stuff like that.
[20:48] Speaker 3: So I wanted to really create it where at any time,
[20:50] Speaker 3: I don't know what can happen, so I must always
[20:52] Speaker 3: be in my seat right, and did like the very
[20:55] Speaker 3: first year, and it just evolved since then. We started
[20:58] Speaker 3: the very first year, the very first guest music act
[21:01] Speaker 3: was speech from Rest Development.
[21:03] Speaker 1: He came and there were people in the hallway.
[21:05] Speaker 3: He went up to the room and then when they
[21:07] Speaker 3: found out, oh, they were crying big tears right because
[21:10] Speaker 3: they missed out. And then year by year we layered
[21:13] Speaker 3: on other acts from Bone Crusher to Crime Mob, like
[21:18] Speaker 3: we did Crime Mob at eight thirty am on the
[21:21] Speaker 3: opening day, right like knuck if you buck, it's crazy.
[21:25] Speaker 3: But then you know, as he years grown, we also
[21:27] Speaker 3: started to layering guest speakers. We had Ambassador Andrew Young
[21:30] Speaker 3: who's living history come as a surprise. We had Matthew
[21:33] Speaker 3: Nose coming surprise.
[21:34] Speaker 2: So what I've learned, Yes, throw out the real names
[21:40] Speaker 2: now those nice names come on.
[21:42] Speaker 1: Throw out the A list names. Yeah, those surprises right
[21:45] Speaker 1: to the event itself.
[21:46] Speaker 3: We've had Magic Johnson, We've had Master p Easter Rage
[21:49] Speaker 3: and Main Duprie, don people Ms. Kathy Hughes, right, my
[21:54] Speaker 3: one of my favorite entrepreneurs ever, Janis Brian Hiroyd, you know,
[21:58] Speaker 3: and we had Magic Johnson. And when I bring them
[22:00] Speaker 3: and then you know what's interesting, And you'll get this
[22:02] Speaker 3: a lot of times in our community, the biggest people
[22:05] Speaker 3: and the people that make the most money, not the
[22:07] Speaker 3: people the ones that everybody knows. But I'll invest to
[22:10] Speaker 3: bring them in because these are the people that our
[22:12] Speaker 3: community be exactly the first black woman to build a
[22:15] Speaker 3: billion dollar business, and we've had her twice, and we
[22:18] Speaker 3: brought in twenty nineteen. Most of the audience was not
[22:20] Speaker 3: aware of who she was, but they needed to know
[22:22] Speaker 3: who she was.
[22:23] Speaker 1: But you know that's what she wasn't marking herself.
[22:25] Speaker 3: Yeah, now she's now she's way more visible. Like that's
[22:28] Speaker 3: the whole master class and visibility in itself. When I
[22:31] Speaker 3: brought her back last year, majority of the audience knew
[22:34] Speaker 3: she was because of what she's doing on social showing
[22:36] Speaker 3: up in the president the media. But that part, again
[22:40] Speaker 3: I talked about it before. If you want to be it,
[22:42] Speaker 3: you need to see it. I want to put people
[22:44] Speaker 3: in front of the entrepreneurs and business owners that show them.
[22:47] Speaker 3: I came from where you came from. James Brien Harrod,
[22:50] Speaker 3: the perfect example, came and said, I was born in
[22:52] Speaker 3: a small town called Tarborough, North Carolina, right, but I
[22:56] Speaker 3: went from there toward HBCU Carolina and t and then
[22:59] Speaker 3: became the first black woman to build a billion dollar business.
[23:02] Speaker 1: So it's the secretary now exactly.
[23:04] Speaker 3: So I like to prove to everyone, guess what if
[23:07] Speaker 3: she did it, you can too, and just making it
[23:10] Speaker 3: real form of people that look and sound just like that.
[23:13] Speaker 2: Cool Now you have outside of the fact I talked
[23:15] Speaker 2: about you being a host, but you have other hosts. Yes,
[23:18] Speaker 2: the represent different various segments of the show. How does
[23:22] Speaker 2: that work and how you choose those hosts?
[23:24] Speaker 1: You know, we have such an expansive community.
[23:26] Speaker 3: A lot of times we go internally within and it
[23:29] Speaker 3: used to be a time where I used to do,
[23:31] Speaker 3: like majority of the speaking over three days was me,
[23:34] Speaker 3: but then as our track sales.
[23:36] Speaker 1: Trust yourself. Yeah, yeah, and that's in the beginning. Like
[23:40] Speaker 1: a lot of people like that.
[23:41] Speaker 3: That's the whole, that's the whole is business owner start.
[23:44] Speaker 1: Nobody can do it but me. Nobody understands this but me. Right,
[23:47] Speaker 1: I'm the only one that gets it.
[23:48] Speaker 3: But as a community grew, I saw there was so
[23:50] Speaker 3: many subject matter experts. They knew way more than me
[23:53] Speaker 3: in these specific topics. And then I also knew from
[23:56] Speaker 3: a business perspective because a lot of them were clients.
[24:00] Speaker 3: Something else I can give them other than education is platform.
[24:03] Speaker 3: Exactly what you're doing here with me by having me
[24:05] Speaker 3: on your show, right, you give me access to platform,
[24:07] Speaker 3: and too many people underappreciate what platform does.
[24:11] Speaker 1: Right, right, right, right right.
[24:12] Speaker 3: So when I realized I can give them platform and
[24:15] Speaker 3: then they can provide value to the people in the community,
[24:19] Speaker 3: it really just took off.
[24:20] Speaker 1: And then only that I have a lot of people.
[24:22] Speaker 3: We did our ten year anniversary in Juniors you're at
[24:24] Speaker 3: I have people coming to me all the time, and
[24:25] Speaker 3: it even benefits me back because as someone that said,
[24:28] Speaker 3: I saw all the speakers and all these you know,
[24:30] Speaker 3: multimillion dollar business owners and they were all amazing, And
[24:34] Speaker 3: then I realized that they all are your clients, right,
[24:38] Speaker 3: So if they're your clients, like and I'm not even
[24:41] Speaker 3: they weren't even wearing me.
[24:42] Speaker 1: They said, what must that make you right? Right?
[24:44] Speaker 3: So? Really, so when when I think too many times,
[24:47] Speaker 3: too many answers trying to hold on too tight right,
[24:50] Speaker 3: and they want to manage everything, They want to hold
[24:51] Speaker 3: everything like everything must be them, and they're really missing
[24:54] Speaker 3: out on the blessing of what can happen if you
[24:57] Speaker 3: tap into the spirit and the benefit.
[25:00] Speaker 1: It's an expertise of other people too.
[25:01] Speaker 2: I'm talking to Lamar Tyler, co founder of Traffic Sales
[25:04] Speaker 2: and Profit is the nation's leading growth platform for black entrepreneurs.
[25:09] Speaker 2: They off for a step by Stealth Frameworks, I turned
[25:12] Speaker 2: those inside hustles into real hustles, six seven eight figure
[25:16] Speaker 2: enterprises creating black millionaires. Talked about faith, it kind of
[25:20] Speaker 2: like popped out, Ye, what role does they play in
[25:23] Speaker 2: what you do on the daily basis and how enhanced
[25:26] Speaker 2: your perspective on your business?
[25:29] Speaker 3: I think it plays a major role, right, It's everything.
[25:32] Speaker 3: And I tell entrepreneurs so many times, especially in the
[25:34] Speaker 3: black community, because we're really like a people of faith.
[25:38] Speaker 3: We pray for God to these different things, then He
[25:40] Speaker 3: gives us the opportunity and will take action.
[25:42] Speaker 1: And I literally just having a conversation with entrepreneurs.
[25:44] Speaker 3: A few weeks ago, while I was saying, you know,
[25:46] Speaker 3: you pray to gave the opportunity, now you wantn't do.
[25:49] Speaker 1: All the work too, like make it make sense? Right?
[25:52] Speaker 1: These things don't make sense.
[25:54] Speaker 3: And actually had a conversation right before I came with
[25:56] Speaker 3: a client where I was, you know, we're talking about
[25:58] Speaker 3: what her next steps were, and I told her, too
[26:01] Speaker 3: many people are trying to see what the end of
[26:02] Speaker 3: the road looks like. And what I've found in me,
[26:05] Speaker 3: any success I've had in life is just by me
[26:08] Speaker 3: like believing the path this in front of me. I
[26:10] Speaker 3: believe I'm blessed with a certain set of attributes that
[26:13] Speaker 3: God gave only to me that because of that, I
[26:15] Speaker 3: don't feel like I have to fight and tussle with
[26:18] Speaker 3: anybody over clients, over customers. I'm like, there are things
[26:21] Speaker 3: that I can do that nobody else can, just like
[26:23] Speaker 3: it's things you can do that nobody else can.
[26:24] Speaker 1: Do, right, and that your genius.
[26:26] Speaker 3: We all have a genius, but it's up to me
[26:28] Speaker 3: to execute on the genius that God gave me.
[26:31] Speaker 1: And that's what I try to do every day.
[26:32] Speaker 3: And instead of trying to figure out what the end
[26:34] Speaker 3: of the road looks like I just try to figure
[26:36] Speaker 3: out what are the next few steps.
[26:37] Speaker 1: That's awesome, Lamar.
[26:39] Speaker 2: Now you've done it at one location, you're moving your
[26:42] Speaker 2: event to another location. Tell us where's that, where's that
[26:46] Speaker 2: and what does that new location provide and the opportunities
[26:50] Speaker 2: of the presentation.
[26:52] Speaker 3: Sure, So every January and June probably since twenty twenty
[26:55] Speaker 3: two we've been at the Avalon Hotel you mentioned.
[26:57] Speaker 1: For this January, we're.
[26:59] Speaker 3: Moving it create a new event called TSP Scale where
[27:02] Speaker 3: we're going to get a TSP Scale. Yeah, because you
[27:04] Speaker 3: want to We want to not just grow these companies,
[27:08] Speaker 3: we want them to scale. You tell people, scale means yeah, right,
[27:12] Speaker 3: A lot of times I'm supposed to get growth and
[27:13] Speaker 3: scale mixed up. So as we're growing the business, that
[27:16] Speaker 3: means our revenue is growing, but expenses are growing along
[27:19] Speaker 3: with it. When we get to a point of scale,
[27:21] Speaker 3: now a revenue is growing, but our expenses are not
[27:23] Speaker 3: growing at the same rate, and you have to be
[27:26] Speaker 3: focused to get out of growth period because scale is
[27:29] Speaker 3: where the real money comes in and that's what we
[27:31] Speaker 3: have to do. So that's a conversation we want to
[27:33] Speaker 3: have for people because there are a lot of business
[27:36] Speaker 3: owners that are making money. A lot of time, we
[27:38] Speaker 3: you know, we always perceive everybody's like trying to come up,
[27:41] Speaker 3: but there are a lot of people that actually are
[27:42] Speaker 3: making good money but just can't get to the next level.
[27:46] Speaker 1: And I'll call it these friction points.
[27:47] Speaker 3: Right as you're growing friction points, you're getting out of
[27:50] Speaker 3: the way, like you said, thinking you have to do everything.
[27:53] Speaker 3: Another friction point is when you have to actually build
[27:55] Speaker 3: team around you and either your break through and you know,
[27:59] Speaker 3: go to the next lets, or you'll stay stuck exactly
[28:01] Speaker 3: where you are and just kind of sit. So we
[28:04] Speaker 3: want to help them break through to that next level
[28:06] Speaker 3: by providing high level education, advanced strategies. And we're doing
[28:11] Speaker 3: at a new venue, the Atlanta Western Gwinette, which is
[28:15] Speaker 3: in Gwinnett County, brand new hotel, brand new facility, and
[28:20] Speaker 3: this event, we're actually capping it, making it smaller because
[28:23] Speaker 3: with the events do on a thousand people a thousand plus,
[28:26] Speaker 3: as you know what big events, you can't really connect
[28:28] Speaker 3: with everyone. Well, you on the stage, you can't even
[28:30] Speaker 3: see pass the third or fourth row, right, So we
[28:33] Speaker 3: wanted a more intimate event so we can get more
[28:35] Speaker 3: hands on with the entrepreneurs and really helped them get
[28:38] Speaker 3: to where they need to get to in the next
[28:41] Speaker 3: stage of business. Now, June will still have TSP live
[28:44] Speaker 3: at the avalone, but this January we're doing what.
[28:46] Speaker 1: Is just going to exactly right exactly and I expect
[28:48] Speaker 1: to see you there. If I see you there, I
[28:52] Speaker 1: enjoy you, enjoy all, enjoy your wife.
[28:54] Speaker 2: I know when I first was introduced to your platform,
[28:58] Speaker 2: you guys that know who I was, I was just
[29:00] Speaker 2: sitting there just admiring. You know, I'm a silent cheerleader.
[29:04] Speaker 1: Man. I look at things I admire, you know.
[29:08] Speaker 2: I like to believe that I've envisioned this process, and
[29:12] Speaker 2: when I see it being replicated, I go they get it.
[29:16] Speaker 2: They got it, And what you guys are doing over
[29:18] Speaker 2: there is very inspirational. Again, tell everybody how they can
[29:21] Speaker 2: participate as we go through this journey of telling your
[29:24] Speaker 2: story and how you co found a TSP SO again.
[29:28] Speaker 1: Find us on the website www.
[29:30] Speaker 3: Dot Traffic Sales and A and D Traffic salesanprofit dot com.
[29:35] Speaker 3: If more information about that specific event, you can find
[29:38] Speaker 3: on the website or go directly to www. Dot t
[29:42] Speaker 3: SP Scale sc A l E TSP Scale dot com.
[29:46] Speaker 2: Cool as we close out the interview, you know, increasing revenue,
[29:50] Speaker 2: increasing profitability, those are that's our goal, you know. And
[29:55] Speaker 2: again we can increase revenue, but the expenses of riding
[29:58] Speaker 2: riding on that same horse, and you don't want to
[30:01] Speaker 2: do that. At your event, you have a little breakout sessions,
[30:05] Speaker 2: don't you, Yes, talk about those.
[30:07] Speaker 3: Yeah, you know, we want people to get exactly what
[30:09] Speaker 3: they need. So we do a lot of Q and A.
[30:10] Speaker 3: We do breakouts. At the TSP scale event, were doing
[30:13] Speaker 3: actually more breakouts than we normally does. But it's for
[30:16] Speaker 3: you to be to get on whatever track you need.
[30:18] Speaker 3: And one of the things I found about, you know,
[30:20] Speaker 3: visiting different entrepreneurs around the country is that most small
[30:22] Speaker 3: businesses don't make the amount of money that they should.
[30:25] Speaker 3: And the amount that they don't make is profitability. Exactly
[30:27] Speaker 3: part you talk about. It's that last little part, because
[30:30] Speaker 3: the last little part is normally the part you get
[30:32] Speaker 3: to keep. So even from that, we've you know, kind
[30:35] Speaker 3: of built out something we called the lever driven growth
[30:38] Speaker 3: system almost like if you pull these levers, you can
[30:42] Speaker 3: put in minimum effort get maximum output. So we talk
[30:46] Speaker 3: about things like your proposal process, right, if you do proposals.
[30:49] Speaker 3: Most people don't do them correctly, They take too long
[30:52] Speaker 3: to send them out, and they don't follow up. We
[30:54] Speaker 3: talked about making sure they're doing up sales and increasing
[30:56] Speaker 3: the average order value at the point of sale, because
[30:59] Speaker 3: that is pure prime offstability. We talk about have a
[31:02] Speaker 3: referral system. Most small businesses, I say, how do you
[31:05] Speaker 3: get your clients word of mouth referrals? I say, you
[31:07] Speaker 3: got a system around it? No, So that means every
[31:10] Speaker 3: day you just hope up saying I pray to God
[31:13] Speaker 3: that somebody that I did work from meet somebody else.
[31:18] Speaker 3: That second person asked them who did the work, They
[31:21] Speaker 3: remember me, they have access to my contact information, They
[31:25] Speaker 3: give the person my contact information, and that person gonna
[31:27] Speaker 3: call me. This a whole lot of ifs a whole
[31:30] Speaker 3: So can we create a system around it and then
[31:32] Speaker 3: experience like we talked about with the branding and different
[31:35] Speaker 3: things that we do with our found is that if
[31:37] Speaker 3: you create experience around what you do, you can oftentimes
[31:40] Speaker 3: charge two times, three times, four times is much or more,
[31:44] Speaker 3: just because there are people that are.
[31:45] Speaker 1: Willing to pay for an experience, and I'm one of
[31:48] Speaker 1: those people.
[31:49] Speaker 2: Or my brother Again, thank you for taking the time
[31:53] Speaker 2: to come on my show, share your story man and
[31:56] Speaker 2: watching it and I got to get the.
[31:58] Speaker 1: Wife on him by herself.
[31:59] Speaker 2: Yes, yes, because her story is incredible and she has
[32:03] Speaker 2: a different story for the women and I definitely want
[32:06] Speaker 2: to know.
[32:06] Speaker 1: I want to bring her all before the event that
[32:08] Speaker 1: happens in January. Again.
[32:10] Speaker 3: Where is it that it's set the Atlanta Western Gwinette
[32:14] Speaker 3: right here in Gwnette County, right outside of Atlanta. Again
[32:17] Speaker 3: more inform Mason and go to www dot tsp scale
[32:21] Speaker 3: dot com.
[32:21] Speaker 1: Cool.
[32:22] Speaker 2: Thank you Lamar for Conversation Masterclass.
[32:25] Speaker 1: Appreciate it.
[32:26] Speaker 2: This has been Money Making Conversations Masterclass with me Rashaun McDonald.
[32:30] Speaker 2: Thanks to our guess and our audience. Visit Moneymaking Conversations
[32:34] Speaker 2: dot com to listen or register to be a guest
[32:37] Speaker 2: on my show. Keep leading with your gifts, Keep winning,

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