# Overcoming the Odds: Discussing the Hurdles of the Breaking Into the Beauty Industry.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 25 Nov 2024, 27 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/64ec138c-4e02-4e32-94b6-b22f0163b399/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Damon Haley. He has delved into the beauty industry by acquiring and transforming existing beauty businesses. His beauty brand ‘Glow + Flow Beauty’ is reimagining the shopping experience for black and brown communities. Gone are the days of poor service, fractured relationships and harmful products. Damon’s goal is to create a healthy environment for women, men, girls and boys to shop, learn and grow as their needs change. He is also launching multiple product lines and is franchising the business model. They Intelligently and Excellently (1). Buy Cost Effective & High Demand Products, (2)Sell Product at a High Velocity Pace, (3) Attract Volumes Of & Diverse Customers (4) Serve the Beauty Community THE BEST. We are a beauty retail concept that provides manufacturers of color an opportunity to share, socialize and sell its products to women of color directly. We also reinvent the shopping experience by providing best in class service with a connective twist. We are the future of beauty. They believe the program will help us obtain retail excellence in the form of new trends, best practices and scalability. With our franchise model and opportunity, we want Glow + Flow in every community and to create generational wealth from people that over index on purchasing beauty products. Business excellence is vital to allowing franchise owners to believe in the idea. And, greater access to capital 'models' will allow us to scale the business across the country and abroad. Prior to his entrepreneurial pursuits, he served as Sports Marketing Director at TroikaTV, launched Nike's Western Region Marketing Office and rose through the ranks at Chevron in its Treasury, Overseas, Corporate Planning and Investment Strategy Groups. Damon has mastered the art of designing, developing and implementing campaigns that appeal to consumers, sponsors, clients, partners and investors, all the while attracting targeted audiences and promoting the brand as well as delivering millions in impressions and revenues. Damon formed his own 'communication solution' agency for several years, where he focused on launching new products, consumer activations, theatrical film releases, affinity programs and sports experiences. His portfolio of clients included Nike, Pepsi, Time Warner, Viacom and Turner Broadcasting Family of Brands and Networks spanning North America, South America, Europe and Asia. #STRAW #BEST #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small…

## Transcript

[0:05] Speaker 1: Welcome to the show. I am Rashwan McDonald, the host
[0:08] Speaker 1: of Money Making Conversations Masterclass, where we encourage people to
[0:11] Speaker 1: stop reading other people's success stories and start planning their own.
[0:16] Speaker 1: Listen up as I interview entrepreneurs from around the country,
[0:19] Speaker 1: talk to celebrities and ask them how they are running
[0:22] Speaker 1: their companies, and speak with nod profits who are making
[0:25] Speaker 1: a difference in their local communities. Now sit back and
[0:28] Speaker 1: listen as we unlock the secrets to their success on
[0:31] Speaker 1: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald, our host
[0:37] Speaker 1: of weekly Money Making Conversation Masterclass show. The interviews and
[0:40] Speaker 1: information that this show provides are for everyone. It's time
[0:43] Speaker 1: to stop reading other people's success stories and start living
[0:46] Speaker 1: your own. I'm here to help you reach your American dream.
[0:50] Speaker 1: Just keep listening or watching. My guest is an entrepreneur
[0:53] Speaker 1: that leverages ingenuity, passion and inclusion and his business venture,
[0:58] Speaker 1: Damon is delve into the beauty industry, acquiring existing beauty
[1:01] Speaker 1: businesses and transforming them. His beauty brand, Glow and Flow Beauty,
[1:06] Speaker 1: is reimagining the shopping experience for black and brown communities.
[1:09] Speaker 1: Please work with the money Making Conversations Master Class. Damon
[1:13] Speaker 1: Hayley big.
[1:14] Speaker 2: D Hey Hey, Hey, my Godshan hey Man, thanks for
[1:18] Speaker 2: having me.
[1:18] Speaker 3: Man appreciate you always.
[1:20] Speaker 1: Looking everybody a little backstory history. One of the incredible
[1:24] Speaker 1: live activation producers in Hollywood history. Now you're in the
[1:30] Speaker 1: beauty business. Your customer service was always fantastic in the
[1:35] Speaker 1: live activistion space. I'm talking about he did events for
[1:37] Speaker 1: me at the Playboy Mansion, he did events for me
[1:40] Speaker 1: in downtown Hollywood. We were talking about multi level events,
[1:44] Speaker 1: thousands of people are attended. But what always stood out to me, Damon,
[1:48] Speaker 1: was your detail. What always stood out to me was
[1:50] Speaker 1: your customer service. Talk about why are you transitioning to
[1:55] Speaker 1: the beauty business.
[1:57] Speaker 2: Well, one, it's a huge opportunity for us as African Americans, blacks.
[2:04] Speaker 2: It's a huge space, and it's recession proof and it's
[2:08] Speaker 2: not going away. And as a as a guy who
[2:11] Speaker 2: grew up in a family with a mother, sister, wife, daughter,
[2:16] Speaker 2: it really really means a lot to our community.
[2:19] Speaker 3: When we look good.
[2:21] Speaker 2: We feel good, when we feel good, we be good,
[2:23] Speaker 2: we do good, all of that, all of that type
[2:26] Speaker 2: of stuff. And so when my wife wanted to launch
[2:30] Speaker 2: more of a retail scenario. That's when I really start
[2:34] Speaker 2: looking at the industry and saying we've had the short
[2:38] Speaker 2: end of a stick only from recycling our black dollars,
[2:43] Speaker 2: but also the concept of service. I grew up in
[2:46] Speaker 2: an all black community like most of us did, you
[2:49] Speaker 2: and I Rishima, when when we were coming up and
[2:52] Speaker 2: a lot of folks we just haven't we weren't served
[2:55] Speaker 2: by the people who own businesses, be it a corner
[2:59] Speaker 2: liquor store or where we get our fish, our chicken,
[3:02] Speaker 2: our takeout, and so we thought it was one a
[3:06] Speaker 2: good business model to one that it was time for
[3:09] Speaker 2: us to seize. In three we can restore some of
[3:13] Speaker 2: the pride and some of the feeling good about shopping
[3:17] Speaker 2: in your own community.
[3:18] Speaker 1: Let's talk about that. The industry. You're in, the beauty industry,
[3:21] Speaker 1: Like you're said, it's an industry that is very dominated
[3:26] Speaker 1: by African Americas from a sales standpoint, from a beauty
[3:29] Speaker 1: from an activation you know, but from a product distribution standpoint,
[3:35] Speaker 1: that's where we lack explain that that I want to
[3:38] Speaker 1: say the word of lack of participation.
[3:41] Speaker 2: Yeah, we're buyers, I mean we're consumers. I mean, you know,
[3:45] Speaker 2: the status if we were a nation, we would be
[3:47] Speaker 2: the eighth or ninth largest nation on the planet. We
[3:50] Speaker 2: just don't own and so I think that once again
[3:54] Speaker 2: in our own communities we didn't set up shop. You know,
[3:58] Speaker 2: became a time you know, after I think the seventies
[4:00] Speaker 2: we didn't set up shop, and then obviously we had
[4:02] Speaker 2: that crack academic and all that kind of stuff. We
[4:05] Speaker 2: weren't able to build businesses. And this is just one
[4:09] Speaker 2: of the businesses that we support daily. If you think
[4:12] Speaker 2: about hair care, skincare, nail care, that's twenty four to seven,
[4:16] Speaker 2: that's three sixty five. And we don't manufacture anything. We
[4:20] Speaker 2: don't sell it, we don't whost sell it, and so
[4:24] Speaker 2: it's just been really dominated by Koreans who are on
[4:28] Speaker 2: the distribution side of it, and then the Chinese tend
[4:31] Speaker 2: to make the product, and then to a lesser degree
[4:35] Speaker 2: to Japanese people come up with great and ingenious synthetic
[4:39] Speaker 2: and chemical driven ideation that gets made by the Chinese
[4:42] Speaker 2: and distributed by the Koreans in our neighborhood. So we
[4:45] Speaker 2: do not participate at all in that space. But I
[4:50] Speaker 2: will say over the last couple of years, you may
[4:52] Speaker 2: have heard of shade Moisture selling to Unilever, Mael selling
[4:58] Speaker 2: to Procter and Gamble. Another one was Honeypot. I can't
[5:02] Speaker 2: remember who they sold to. But we're now solving our
[5:05] Speaker 2: own problems, developing our own product right.
[5:09] Speaker 1: Which is really important now when I'm talking to Damon
[5:11] Speaker 1: Haley Glow and Flow Beauty, he said, as he says,
[5:15] Speaker 1: go on other days of poor service, fractured relationship, and
[5:18] Speaker 1: harmful products. Dama's goal is to create a healthy environment
[5:22] Speaker 1: for women, men, girls and boys to shop, learn and
[5:25] Speaker 1: grow as their needs change. He's also launching multiple product
[5:29] Speaker 1: line and is franchising the business model. That's why this
[5:32] Speaker 1: money made conversation master class Dame franchising the business model.
[5:36] Speaker 1: What is that business model?
[5:40] Speaker 2: What we've done is we've created the playbook. We've created
[5:45] Speaker 2: the recipe on how to do this business from a
[5:49] Speaker 2: retail perspective. And you know, there's a lot of legalities
[5:53] Speaker 2: that you have to do, and we've gone through all
[5:55] Speaker 2: of that process so that I can now say, hey,
[5:59] Speaker 2: if you're interested in investing in yourself, investing in your family,
[6:03] Speaker 2: investing in your community and this industry, here's a way
[6:06] Speaker 2: to do it and will help you do it and
[6:08] Speaker 2: So that's what franchising is about for us, and I
[6:12] Speaker 2: do believe it's probably only two or three black owned
[6:16] Speaker 2: beauty supply franchises in the United States now.
[6:21] Speaker 1: You know, I've read been an article that said one
[6:24] Speaker 1: of the great ways to get into entrepreneurship is through franchising.
[6:28] Speaker 1: Can you explain to me why it is so advantageous
[6:31] Speaker 1: to pursue a franchise opportunity versus a startup. It's just
[6:36] Speaker 1: going in and starting up your own beauty store, starting
[6:38] Speaker 1: up your own supply center. That's beauty related talk to us.
[6:43] Speaker 2: Yeah, you don't start from zero with a franchise. You
[6:46] Speaker 2: have a company or corporation behind you, and you have
[6:49] Speaker 2: this playbook that's how to and if you just follow
[6:53] Speaker 2: those instructions in the supply chain and those materials, you
[6:58] Speaker 2: should be able to win because it's a proven model
[7:02] Speaker 2: versus just going from scratch. I mean, I came up
[7:06] Speaker 2: with glow and flow. The glow is for the skin,
[7:09] Speaker 2: the flow is.
[7:09] Speaker 3: For the hair. You know.
[7:11] Speaker 2: You know, I have a history of being a marketer.
[7:14] Speaker 2: Everybody isn't a marketer. You talked about details and how
[7:19] Speaker 2: we used to do activation, you know, for me, for Nike, PEPSI, coke,
[7:23] Speaker 2: all of these entities. If you don't have that kind
[7:26] Speaker 2: of experience, you can't start from zero. I was able
[7:30] Speaker 2: to look at the finances of the beauty and say, hey,
[7:34] Speaker 2: this can work. I was able to look at someone
[7:37] Speaker 2: else's business model and say I can double it, I
[7:40] Speaker 2: can two times it, or I can increase it by
[7:44] Speaker 2: sixty six or two thirds percent, and stuff like that.
[7:47] Speaker 2: But if you don't have all of those skills or
[7:49] Speaker 2: don't have a team, franchising is not a bad scenario
[7:53] Speaker 2: because you start with support.
[7:56] Speaker 1: Now here are some four pointers that you talked about
[7:59] Speaker 1: that you do intelligently and excellently at Glow and Flow
[8:03] Speaker 1: Beauty by cost effective and high demand products. When you
[8:07] Speaker 1: say that, what do you mean, Well.
[8:10] Speaker 2: You know, I've always prided myself and you know, I'm
[8:14] Speaker 2: I got degrees and all that kind of stuff. And
[8:17] Speaker 2: the corporate stuff in the suites is one place. But
[8:21] Speaker 2: I'm always with the consumer. I'm always figuring out, like you, Rashan,
[8:26] Speaker 2: what do the people want you with that you know
[8:30] Speaker 2: high demand? You know you know what they are demanding.
[8:33] Speaker 2: What that twenty year old, thirty year old, forty year
[8:36] Speaker 2: old teenage consumer wants so you always have to have that.
[8:41] Speaker 2: And then you have to be cost effecting at buying.
[8:44] Speaker 2: At buying, I buy from different sources throughout the country
[8:48] Speaker 2: and negotiate shipping so it gets to my locations. So
[8:51] Speaker 2: you have to have that kind of sensibility because I
[8:55] Speaker 2: will say, if there are some barriers, the barriers are costs.
[8:58] Speaker 2: You know that inventory. You want to make sure that
[9:00] Speaker 2: you're buying products competitivelyss versus you know target who can
[9:07] Speaker 2: can outprice you or they can create a lower price
[9:11] Speaker 2: because they're getting it at a lower price. So you
[9:13] Speaker 2: have to search and do that. So those are two
[9:15] Speaker 2: things you have to know. You got to know what
[9:17] Speaker 2: the consumers want because it's ever changing. You got to
[9:19] Speaker 2: make sure you're getting it at a competitive price. Right.
[9:22] Speaker 1: That competitive price is the key because you don't want
[9:24] Speaker 1: to move in. And then people because people one thing
[9:27] Speaker 1: about black people, especially when it comes to beauty, They're
[9:30] Speaker 1: gonna want to evaluate their dollar spend and then all
[9:33] Speaker 1: of a sudden, the reputation can get out that you know,
[9:37] Speaker 1: this location is a lot higher in this location. It
[9:39] Speaker 1: might not be fair because that's not how you do business.
[9:43] Speaker 1: But you've done business over the years, and as I've
[9:45] Speaker 1: seen it. You're in the beauty industry, explain exactly the
[9:50] Speaker 1: location that you have your two locations in Los Angeles
[9:53] Speaker 1: correctly currently. Explain those locations to us before I start
[9:57] Speaker 1: asking some additional questions.
[9:59] Speaker 2: Okay, So we have a location in Inglewood, California, for
[10:04] Speaker 2: those of you who might not know LA That's where
[10:06] Speaker 2: Sofi Stadium is. That's where the new Intuit Dome is,
[10:10] Speaker 2: the YouTube scenario they have so ingle And it's where
[10:15] Speaker 2: the Lakers used to play, the form all that kind
[10:17] Speaker 2: of stuff that's in Inglewood, and it's it's great in
[10:22] Speaker 2: terms of black and brown support. So that's one thing.
[10:25] Speaker 2: Even though you hear a lot of stuff going on,
[10:27] Speaker 2: Inglewood has always had a lot of black and brown
[10:31] Speaker 2: professional women and so that tends to really work well
[10:36] Speaker 2: and that has its product mix. And then our other
[10:39] Speaker 2: location is in Hawthorne that could considered considered maybe South
[10:43] Speaker 2: Bay or south of LA just slightly south of Inglewood
[10:48] Speaker 2: and south of the Sofi. It's a different community. It's
[10:52] Speaker 2: a little more laid back. It's not as accessible like
[10:56] Speaker 2: like you would say you're in La per Se, but
[11:00] Speaker 2: it has a different, different audience. It is still working
[11:03] Speaker 2: class of a lot of brown women, a lot of
[11:06] Speaker 2: latinas uh. And then we're not too far from the
[11:09] Speaker 2: beach communities either. So that brings about a different product offering.
[11:13] Speaker 3: It brings out.
[11:14] Speaker 2: About a different level of offering that we can give
[11:18] Speaker 2: to that consumer.
[11:19] Speaker 1: Now, David Haley, Glow and Slow Beauty. You come from
[11:23] Speaker 1: a sports background. Now you're in a beauty field. A
[11:28] Speaker 1: lot of people are afraid to make transitions. A lot
[11:30] Speaker 1: of people are afraid that because people tell you you
[11:33] Speaker 1: go out there, maybe mentors or people you don't know,
[11:36] Speaker 1: or people you know. People are always willing to give
[11:39] Speaker 1: their opinions. When you made this decision of this conscious
[11:43] Speaker 1: this thought process of saying, you know something I see
[11:46] Speaker 1: an opportunity to hear, I'm gonna go in it. What
[11:49] Speaker 1: were the naysayers and how did you or did you
[11:51] Speaker 1: worry about the naysayers when you felt that Glow and
[11:54] Speaker 1: Flow Beauty was going to be an option of growth
[11:56] Speaker 1: for you, create a legacy for you and your family.
[12:01] Speaker 2: Yeah, there there were some naysayers. There's still a few
[12:04] Speaker 2: out there that that that want.
[12:08] Speaker 1: To still out there now, David. Jealous people, jealous people.
[12:14] Speaker 2: Yeah, yeah, I would say, you know, there's jealous envy
[12:16] Speaker 2: and naysayers right, jealous that the haters, but there's some
[12:19] Speaker 2: that marvel at my ability to just shift, pivot, you know,
[12:25] Speaker 2: swerve whatever they're calling it these days.
[12:27] Speaker 3: But that's my nature. You know.
[12:30] Speaker 2: My background is really in finance. I know you a
[12:33] Speaker 2: math guy, right right, yep?
[12:35] Speaker 3: I know. That's that's why I love you, that's why
[12:37] Speaker 3: we connect.
[12:37] Speaker 2: So so I always tell people if you're not good
[12:40] Speaker 2: at math and numbers, when you put a dollar sign
[12:42] Speaker 2: in front of it, you're not gonna be good at
[12:43] Speaker 2: that either, you know. So, so I was a finance dude.
[12:47] Speaker 2: Then I switched to mark marketing. I launched the UH,
[12:50] Speaker 2: the marketing office for Nike because somebody saw that I
[12:53] Speaker 2: had the ability to do it, to take a big undertaking,
[12:58] Speaker 2: and so I did that. And then of course I
[13:00] Speaker 2: launched in my entrepreneurial pursuits with an agency. So I've
[13:04] Speaker 2: never been fearful of change. If I really can get
[13:08] Speaker 2: behind it, I think I'm a smart enough dude to
[13:10] Speaker 2: figure it out when I saw the people that are
[13:13] Speaker 2: doing it. Like I said, I mean no offense to
[13:16] Speaker 2: I've competed with Asians at Berkeley and at University of Michigan.
[13:20] Speaker 2: When I was getting my MBA and all of that,
[13:22] Speaker 2: and so now I'm just competing with other Koreans. You know,
[13:25] Speaker 2: to do the job better because I know us better.
[13:28] Speaker 2: I know culture better, and I know how to shape
[13:30] Speaker 2: it and put it in a business model that will win.
[13:33] Speaker 2: So I think that when I talk to people about
[13:36] Speaker 2: it like that, they kind of understand to say, okay,
[13:39] Speaker 2: because even when I was in sports, I still work
[13:42] Speaker 2: with the Michael Jordan's, the Lebrons, the Kobe's, but we
[13:45] Speaker 2: still need to deal with foot locker, which is a
[13:47] Speaker 2: house of brands. Right in the Nike House of Hoops
[13:51] Speaker 2: is a house of basketball products. So in working on
[13:56] Speaker 2: that retail scenario, I knew this was no different. This
[13:59] Speaker 2: is a house of brands. So I have to take
[14:01] Speaker 2: a house of brands and make it make sense. I
[14:04] Speaker 2: have to treat beauty like sport. I have to treat
[14:07] Speaker 2: looking good like competition. So all of those things I
[14:10] Speaker 2: bring to the business, and like I said, that's why
[14:13] Speaker 2: we've been able to flourish for five years.
[14:16] Speaker 4: Now, Please don't go anywhere. We'll be right back with
[14:20] Speaker 4: more money making conversations, Masterclass. Welcome back to the Money
[14:30] Speaker 4: Making Conversations Masterclass hosted by Rashaan McDonald.
[14:34] Speaker 1: Right, let me ask you this about breaking into a
[14:38] Speaker 1: new game. There are always things that you plan and
[14:42] Speaker 1: then there are things you go I didn't see that coming. Wow,
[14:45] Speaker 1: I didn't know that. Can you talk to my audience
[14:48] Speaker 1: about some of the hurdles of breaking into the beauty industry.
[14:53] Speaker 2: Yeah, there's a big rumor out there that Koreans and
[15:00] Speaker 2: other Asians try to lock us out. I believe that
[15:05] Speaker 2: to be true in two ways. One is it is
[15:09] Speaker 2: their business, like, even though we're consumers, it's theirs, and
[15:14] Speaker 2: so anybody that tries to threaten that, you're going to
[15:16] Speaker 2: have opposition. Two, it's just business, and whether you know,
[15:21] Speaker 2: they compete against each other and they compete harder against us, So.
[15:24] Speaker 3: The competition is a huge one.
[15:28] Speaker 2: And then two the access to information because I don't
[15:32] Speaker 2: have a mentor. I can mentor others, but I myself
[15:37] Speaker 2: didn't have a mentor per se because it's just not
[15:41] Speaker 2: a lot of us that are doing it. So those
[15:43] Speaker 2: are the big hurdles, which means you have to go
[15:46] Speaker 2: and search even more for the information. You have to research, read, etc.
[15:52] Speaker 3: To get it.
[15:53] Speaker 2: So that became a big you know when you talk
[15:56] Speaker 2: about trend and when you talk about you know, stay
[16:00] Speaker 2: on top of things, and you don't have anyone to source.
[16:04] Speaker 2: That's a huge, huge hurdle. In addition to capital, I
[16:08] Speaker 2: must say that when you are in this space, you know,
[16:12] Speaker 2: I'm in one, I'm in my Hawthorne location. But it's inventory,
[16:15] Speaker 2: it's money sitting on the shelves, it's money hanging on
[16:19] Speaker 2: the wall. So you got to make sure that you
[16:21] Speaker 2: have enough to fund the venture. And I would say
[16:25] Speaker 2: that we tend to stay stocked with inventory because I
[16:31] Speaker 2: don't want anybody to think that I can't solve their
[16:35] Speaker 2: problem when they come through the door. Others have that
[16:38] Speaker 2: luxury to go shopping every Monday after the weekend or
[16:42] Speaker 2: shop on Thursday. Now, when somebody comes in, like you
[16:44] Speaker 2: say that reputation on pricing, you know, well, since it's
[16:49] Speaker 2: not a lot of us in there, I can't do
[16:51] Speaker 2: group economics to get a lower rate. So my price
[16:55] Speaker 2: might be a little bit more. But I try to
[16:58] Speaker 2: give you other stuff, you know, I try to give
[17:01] Speaker 2: you a smile. You come in and you coughing, I'm
[17:03] Speaker 2: gonna give you some water. You know, we have pretty
[17:07] Speaker 2: bad yeah, yeah, you know, And I must admit. You know, well,
[17:12] Speaker 2: you know, my wife, the great and the fabulous Diane Valentine,
[17:17] Speaker 2: she is gonna make me super service these women because
[17:22] Speaker 2: that's what her life and destiny is about. And that's her,
[17:25] Speaker 2: the yin yang. You know, I do my thing, but
[17:28] Speaker 2: but she does her. So we try to create certain
[17:31] Speaker 2: fabulousness around and inexperience too. So like I said, we
[17:36] Speaker 2: we we we're in breast cancer month, so we celebrate
[17:40] Speaker 2: that because we know we we know our sisters, mom's
[17:44] Speaker 2: grandma are afflicted by that. So we do that and
[17:47] Speaker 2: others won't because it doesn't mean as much. You know,
[17:51] Speaker 2: we celebrate Black History Month, we celebrate Black Business Month,
[17:55] Speaker 2: we celebrate you know, a Hispanic Heritage month. You know,
[17:59] Speaker 2: we we sell celebrate all of that kind of stuff.
[18:01] Speaker 2: And once again, we create community where you want to
[18:05] Speaker 2: come because you're coming for what you're coming for, but
[18:07] Speaker 2: you're always going to get something extra. So those hurdles
[18:12] Speaker 2: I tend to circumvent with service, detail, caring, love, and consideration.
[18:18] Speaker 1: Which I appreciate. Now it's two bad headed men here
[18:22] Speaker 1: by talking about hair. Right hair, but that is such
[18:26] Speaker 1: a dominant part of your industry. Talk to us about
[18:31] Speaker 1: how that is, how what really plays into your business model?
[18:37] Speaker 1: And where do you get your hair?
[18:40] Speaker 2: Here is the cornerstone of our of our beauty industry,
[18:44] Speaker 2: to be honest, I mean that's where it starts. I
[18:47] Speaker 2: mean it starts. We have our own synthetic hairline called Sleigh.
[18:54] Speaker 2: That's Slay with three wives.
[18:56] Speaker 1: That's your own that's Glow and Flow Beauties.
[19:00] Speaker 2: It's a it's yeah, it's a separate company. Legally it's separate,
[19:03] Speaker 2: but it's us. We just we distribute Slay hair. So
[19:06] Speaker 2: we have our product in our own stores. And so
[19:11] Speaker 2: we we felt that.
[19:15] Speaker 3: That's the market that grew the most.
[19:17] Speaker 2: If you look at a bunch of women in all
[19:19] Speaker 2: the braids and the ponytails and the long hair, that's
[19:23] Speaker 2: a huge market. That became my number one seller. So
[19:26] Speaker 2: I was able to read the data of my first
[19:29] Speaker 2: Glowing Flow and say, wow, we sell a lot of
[19:32] Speaker 2: this hair. We need to sell our own, so we we.
[19:36] Speaker 2: And then that's when Diane said, hey, we got to
[19:38] Speaker 2: make it better. We got to make it the best.
[19:41] Speaker 2: And so so it is synthetic. It still is that
[19:45] Speaker 2: and we have distribution in TJ Max and Marshall's current
[19:51] Speaker 2: Thank you and then the first quarter of next year
[19:54] Speaker 2: will will more than likely be in Target and Walmart
[19:57] Speaker 2: because we are official vendors with Target in Walmart. So
[20:01] Speaker 2: hair is the cornerstone. So that's synthetic. And so when
[20:04] Speaker 2: you see a lot of ladies with the braids, that's synthetic.
[20:07] Speaker 2: Some of it's crochet where it's all the style is
[20:10] Speaker 2: already there and then you crochet it among your braids.
[20:13] Speaker 3: All of that.
[20:14] Speaker 2: That's huge because it's low cost. You know it's low cost.
[20:18] Speaker 2: Now when you scale a little bit and you talk
[20:20] Speaker 2: about human hair, that is a little bit more because
[20:25] Speaker 2: the process on human hair is human when it lasts forever,
[20:31] Speaker 2: and to get it over from Asia and Africa and
[20:34] Speaker 2: Southeast Asia and all of that, it takes a lot
[20:37] Speaker 2: to get it on the shelves. But that's a cornerstone
[20:39] Speaker 2: as well. And we actually had a human hair salon
[20:44] Speaker 2: before we actually had the retail in Hancock Park, which.
[20:47] Speaker 3: I'm sure you're familiar with. Welt it over.
[20:49] Speaker 2: There, and we decided not to go forward with it
[20:53] Speaker 2: during COVID and to go all in on glow and
[20:56] Speaker 2: flow the retail side.
[20:58] Speaker 3: But hair is the cornerstone.
[21:00] Speaker 2: We get our we we we get our the formula
[21:04] Speaker 2: for our hair started here, started out of the mind
[21:07] Speaker 2: of dying Valentine and a bunch of black women to
[21:11] Speaker 2: really figure out what the additive to the fiber is.
[21:14] Speaker 2: But it gets manufactured overseas. And then the human hair,
[21:18] Speaker 2: most of the human hair that we find here in
[21:21] Speaker 2: the United States is all from from from Asia, certain
[21:25] Speaker 2: parts of Africa and UH and uh Southeast Asia.
[21:30] Speaker 3: And you know the process is just real. Uh.
[21:33] Speaker 2: Young ladies go and they cut their hair and then
[21:36] Speaker 2: it's processed and put on a weft most of the time,
[21:41] Speaker 2: and then it's huged. But but that's that's huge, and
[21:43] Speaker 2: it's a tarket.
[21:45] Speaker 1: That's the cornerstone.
[21:47] Speaker 3: That's the cornerstone.
[21:48] Speaker 2: Yeah, and then I would even say, when you talk
[21:50] Speaker 2: about wet products, are the chemicals to to properly treat
[21:54] Speaker 2: the hair? Like, who knows if we have If you
[21:56] Speaker 2: and I have better products growing up, we might still
[22:00] Speaker 2: have ours.
[22:01] Speaker 3: But that in the process.
[22:02] Speaker 1: Yeah, come on now, because we don't have no hair.
[22:05] Speaker 1: David and I, we are shining. We're telling us a
[22:08] Speaker 1: violas shining. We talked about franchises, We talked about overcoming hurdles.
[22:13] Speaker 1: You know, you have a strong marketing background, you understand
[22:16] Speaker 1: about customer service and activations. And I always say when
[22:19] Speaker 1: you walk through a door, every damage someone walks in there,
[22:22] Speaker 1: that's an activation. How they're treated, how they walk out,
[22:25] Speaker 1: the reputation you build in the community city wide. Can
[22:28] Speaker 1: they buy Can they buy your products online? Damon?
[22:32] Speaker 2: Oh yeah, yeah, we're at glow and Flow Beauty dot com.
[22:36] Speaker 2: We're e commerce platforms so they can go and buy
[22:39] Speaker 2: the products as well as our hair slay hair Slay
[22:42] Speaker 2: with Three wiveshair dot com. So yeah, we we are
[22:45] Speaker 2: constantly evolving e commerce because that's just where the world
[22:50] Speaker 2: is going to and if people really want to support
[22:53] Speaker 2: a black owned businesses, that's the easiest place to do
[22:56] Speaker 2: it is online. Sometimes you know that's shipping is an
[23:00] Speaker 2: issue or the cost or whatever, but yeah, we offer
[23:04] Speaker 2: that and we also offer pickups, so if you put
[23:07] Speaker 2: the order in and then you want to pick it up,
[23:10] Speaker 2: we offer that too.
[23:12] Speaker 1: Now are strategies you know for winning and gaining We
[23:17] Speaker 1: talked about gaining trust in the community. We talk about
[23:20] Speaker 1: consistent we talk about customer services, we talk about competitive pricing. Okay,
[23:25] Speaker 1: but what is the overall winning plan for you guys?
[23:29] Speaker 1: I know you want to franchise. How can one contact
[23:32] Speaker 1: you about franchising?
[23:35] Speaker 2: Hello at Glowinflow Beauty dot com. Hello at Glowinflowbauty dot com.
[23:40] Speaker 2: Put franchise in the in the subject line, and then
[23:44] Speaker 2: that'll come directly to me. And I usually call people
[23:48] Speaker 2: I don't I might send an email, but I always
[23:50] Speaker 2: call people interested because I'm learning what are some of
[23:53] Speaker 2: the hurdles that other people have when they make the
[23:56] Speaker 2: call or do the outreach, so that that's an easy one.
[23:59] Speaker 2: I think for us, US it is being able to
[24:04] Speaker 2: see glow and Flow in every metropolitan area that services
[24:09] Speaker 2: black and brown women because it's more than just products.
[24:13] Speaker 2: It really creates a community. It creates a belonging. It
[24:17] Speaker 2: creates a space once again that you can come and
[24:20] Speaker 2: get great information, happy happy vibes. And also we do
[24:27] Speaker 2: like even now, we have what I call back stuff
[24:29] Speaker 2: or so if someone has an initiative or a fundraiser,
[24:32] Speaker 2: I'm like, yeah, I'll put it in everybody's bag, right,
[24:36] Speaker 2: so it'll get to maybe five thousand people a month,
[24:39] Speaker 2: you know, on a good month, we get that and
[24:42] Speaker 2: then we help promote. So once again, we know when
[24:46] Speaker 2: we all win, when one of us win we all win.
[24:49] Speaker 2: So I always look for young people. I always look
[24:52] Speaker 2: for our mature customers to say, hey, what's your big
[24:56] Speaker 2: win and let's help you get there. And I think
[24:59] Speaker 2: once again, and that's the word of mouth where people
[25:01] Speaker 2: will only want to really come for us. So I
[25:04] Speaker 2: would say someone asked my exit strategy, I would love
[25:08] Speaker 2: to have maybe forty Glow and Flows nationwide. I love
[25:13] Speaker 2: our hair and other products in those stores, and I
[25:16] Speaker 2: could just consult and help like you're doing Rashan, helping
[25:19] Speaker 2: more people capture their dreams, live their dreams, and build
[25:25] Speaker 2: better families.
[25:25] Speaker 1: Cool. Thank you Damon for coming on Money Making Conversation Masterclass.
[25:29] Speaker 1: The beauty of this is that you are who you are. Brother,
[25:32] Speaker 1: You have not changed, you know detail. I'd always loved
[25:36] Speaker 1: that about you. So you're getting in business if you're
[25:39] Speaker 1: interested in franchising with a person who who walks to talk,
[25:43] Speaker 1: He's consistent and he will not ask you for your
[25:47] Speaker 1: money because he gonna treat your money like it's his money.
[25:49] Speaker 1: And that's what you're building with Glow and Flow Beauty.
[25:52] Speaker 1: And he's building a legacy. Like you said, he just
[25:54] Speaker 1: wants forty stores, but one hundred would really make him smile.
[26:00] Speaker 3: That would that would that would?
[26:02] Speaker 1: I thank you, thank you for coming on money Making
[26:04] Speaker 1: Conversation master Class. I appreciate you, brother, I really really
[26:06] Speaker 1: appreciate you.
[26:07] Speaker 3: Appreciate too, you were Sean.
[26:09] Speaker 2: I've always been there, man, I appreciate it.
[26:11] Speaker 1: This has been another edition of Money Making Conversation Masterclass
[26:14] Speaker 1: hosted by me Rushawn McDonald. Thank you to our guests
[26:17] Speaker 1: on the show today and thank you listening to audience now.
[26:21] Speaker 1: If you want to listen to any episode I want
[26:23] Speaker 1: to be a guest on the show, visit Moneymakingconversations dot com.
[26:27] Speaker 1: Our social media handle is money Making Conversation. Join us
[26:30] Speaker 1: next week and remember to always leave with your gifts.
[26:33] Speaker 1: Keep winning.

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