# E401: Info You Can Use: He co-founded "Social Media for Doctors." Redefining Brands of Medical Doctors.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 27 Mar 2025, 26 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/508a621d-40bf-4ff7-8096-af6201530a6a/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Clarence Lee. Physician, entrepreneur, speaker, and co-founder of Social Media for Doctors, joins Rushion McDonald to discuss perseverance, entrepreneurship, personal branding, and the future of healthcare marketing. Dr. Lee shares his inspiring journey from repeatedly being rejected from medical school to becoming a physician, Air Force flight surgeon, business owner, and advocate for physician branding. The conversation highlights how professionals, especially physicians, can build powerful personal brands that create opportunities, expand their influence, improve patient education, and generate multiple streams of income. The interview is ultimately about believing in yourself, staying committed to your vision, and creating value beyond your primary profession. Purpose of the Interview The purpose of the interview was to: • Share Dr. Lee's journey of persistence and overcoming rejection. • Inspire listeners to remain committed to their goals despite setbacks. • Introduce the concept of personal branding for physicians. • Discuss entrepreneurship as a pathway to greater professional freedom. • Highlight how social media can educate the public and strengthen healthcare communication. • Encourage professionals to view themselves as brands rather than simply employees. Key Takeaways 1. Persistence Is the Difference Maker Dr. Lee revealed that it took him five years of applying to medical school before he was accepted. Lesson: Success often comes to those who refuse to quit, even when progress is slow. 2. Believe in Yourself Above All Else Despite pressure from friends and family to move on, Dr. Lee continued pursuing his dream of becoming a physician. Lesson: The best investment anyone can make is betting on themselves and their vision. 3. Don't Settle for a Plan B That Isn't Your Dream Although he was accepted into optometry school, Dr. Lee declined the opportunity because it wasn't his true calling. Lesson: Sometimes achieving your goal requires turning down good opportunities that distract from your ultimate purpose. 4. Challenges Do Not Mean You're on the Wrong Path Dr. Lee believes many people abandon their dreams when obstacles appear. Lesson: Difficulty is often part of the process, not a sign that you should quit. 5. Physicians Need Personal Brands Many doctors rely entirely on hospitals or healthcare systems to market their services. Lesson: Building a personal brand allows physicians to establish authority, visibility, and stronger connections with patients. 6. Patients Search for Information Online Today's patients often research symptoms and medical conditions before visiting a doctor. Lesson: Qualified medical professionals should have an online presence to provide accurate and trustworthy information. 7. Branding Creates Professional Independence A strong personal brand belongs to the individual, not the employer. Lesson: Doctors who build recognizable brands create career flexibility and opportunities beyond traditional employment. 8. Entrepreneurship Helps Combat Burnout Dr. Lee discussed how many physicians struggle with stress, burnout, and limited control over their schedules. Lesson: Business ownership and additional income streams can provide greater freedom, control, and professional satisfaction. 9. Multiple Income Streams Create Stability Beyond practicing medicine,…

## Transcript

[0:05] Speaker 1: Welcome to the show.
[0:06] Speaker 2: I'm Rashwan McDonald, the host of Money Making Conversations Masterclass,
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[0:45] Speaker 2: visit Moneymakingconversations dot com and click to be a guest button.
[0:50] Speaker 2: I screened all the guests to come on my show.
[0:52] Speaker 2: I personally contact them because I want to make sure
[0:55] Speaker 2: that the person sitting across from me will provide information
[0:57] Speaker 2: that you can use. Whether they are nonprofits, this small
[1:00] Speaker 2: entrepreneurs in the academic area, financial literacy is always important.
[1:05] Speaker 1: That the people will come on my show allow you
[1:08] Speaker 1: to walk away with something that you can use. Not everybody,
[1:11] Speaker 1: but somebody's listening, can use something. My guess has to say.
[1:14] Speaker 1: My next guest, he's on the call. Let's get enrolling
[1:17] Speaker 1: my guests on the phone. Excuse me. My guess is
[1:19] Speaker 1: a physician, entrepreneur, author, speaker, and co founder of Social
[1:23] Speaker 1: Media for Doctors, a full service marketing and branding agency
[1:27] Speaker 1: for physicians and medical groups. Please Walk the Money Making
[1:30] Speaker 1: Conversation Masterclass. Doctor Clarence Lee, Doctor Lee, how are you
[1:37] Speaker 1: my brother? Now? You know I called you earlier in
[1:40] Speaker 1: the day. I said, man, I've never heard of this
[1:43] Speaker 1: social media for doctors. But before we get in there,
[1:46] Speaker 1: let's get people a little background on you, because this
[1:49] Speaker 1: is also a business that you started with the friend
[1:52] Speaker 1: of yours in the business. But let's talk about you first.
[1:55] Speaker 1: Who is doctor Clarence Lee.
[1:58] Speaker 3: Oh man, I'll do I'll do it really really quick.
[2:02] Speaker 1: Take your time is your moment, Take your time. I
[2:04] Speaker 1: don't want nothing quick. I want people to get the
[2:06] Speaker 1: details because a lot of hard work and I know
[2:09] Speaker 1: you from the past. I've interviewed you in the past,
[2:11] Speaker 1: and that journey has to be very profound and should
[2:15] Speaker 1: be told.
[2:18] Speaker 3: Yeah. So, I'm originally from Kansas City, Missouri. I had
[2:23] Speaker 3: this I had this dream to become a physician at
[2:26] Speaker 3: a at a really young age. Neither one of my
[2:30] Speaker 3: parents finished college, so I ended up being being a
[2:34] Speaker 3: you know, being a trailblazer trying to go after this
[2:36] Speaker 3: medical dream. It took me about five years to get
[2:40] Speaker 3: into medical school, so I applied to every medical school
[2:43] Speaker 3: for five years in a row. And during that time
[2:47] Speaker 3: I really developed this passion for you know, persistence and
[2:52] Speaker 3: teaching how to continue going after your dream. So after
[2:56] Speaker 3: I was able to become a physician at that time,
[3:00] Speaker 3: I joined the military UH Air Force officer as a
[3:03] Speaker 3: flight doc. An opportunity came where I was able to
[3:07] Speaker 3: fly jets and and take care of pilots for about
[3:10] Speaker 3: ten years in the Air Force, which no one had
[3:14] Speaker 3: ever kind of done in my family. And as I
[3:17] Speaker 3: finished out of the out of the Air Force, started
[3:21] Speaker 3: working as a civilian, started to notice them some potential
[3:26] Speaker 3: changes I wanted to make in healthcare. UH ended up
[3:29] Speaker 3: launching my own my own practice and kind of going
[3:32] Speaker 3: off on an entrepreneurial journey. But you know, my story
[3:36] Speaker 3: is one of you know, having a vision, not being
[3:41] Speaker 3: afraid to fail as you go after that, but most
[3:44] Speaker 3: importantly just not being confused when challenges come your way,
[3:49] Speaker 3: not turning around and deciding that's not for you, but
[3:53] Speaker 3: but just believing in yourself to continue to keep going.
[3:56] Speaker 3: And so you know, as I as I go into
[3:59] Speaker 3: businesses is and do interviews and talk to more people,
[4:02] Speaker 3: my central messages, you know, believe in that vision that
[4:05] Speaker 3: God's given you. And even if it's a hard road,
[4:07] Speaker 3: that doesn't mean it's not for you. But keep present.
[4:10] Speaker 1: Now, doctor clares Lee, five years, how many people tell
[4:14] Speaker 1: you going about your business? How many people told you
[4:16] Speaker 1: you're wasting your time? How many people told people that
[4:18] Speaker 1: you love told you this? How did you overcome that
[4:22] Speaker 1: part of the game.
[4:24] Speaker 3: I can't explain to you the pure amount of people
[4:29] Speaker 3: that try to give me good advice. I mean, after
[4:34] Speaker 3: three years, I'm supposed to be the success in my family.
[4:38] Speaker 3: I'm the first four year, you know, college graduate. I'm
[4:42] Speaker 3: sleeping on my mom's couchs talking about I'm going to
[4:44] Speaker 3: be a doctor, right and you know, this is three
[4:48] Speaker 3: years into applying, and I shared this one story. There
[4:52] Speaker 3: was one pivotal moment for me. I started trying to
[4:56] Speaker 3: be realistic in my mind. I'm going to try to
[4:59] Speaker 3: apply to it different professional school. So I applied to
[5:03] Speaker 3: optometry school. Now they're doctors, but their eye doctors. It's
[5:06] Speaker 3: not medical school. It's different. It wasn't my dream, but
[5:09] Speaker 3: it was a Plan B for me. And what ended
[5:12] Speaker 3: up happening was I actually got accepted into an optimetry school.
[5:17] Speaker 3: And you know, in that moment, I really had to
[5:19] Speaker 3: make a decision to say no to a Plan B,
[5:23] Speaker 3: which I would have had a good life being an
[5:24] Speaker 3: optometry right, but that was a division. So I had
[5:28] Speaker 3: to say, you know, no to Plan B just to
[5:31] Speaker 3: be able to apply again, right. And you know, at
[5:34] Speaker 3: the end of the day, it was really about me
[5:36] Speaker 3: believing in betting on myself and I think that's the
[5:39] Speaker 3: best bet that anyone could make. And I don't have
[5:43] Speaker 3: any regrets from betting on myself. And what I have
[5:47] Speaker 3: found is that if you do not quit, you will
[5:50] Speaker 3: get closer and closer. And so that you know, that's
[5:54] Speaker 3: that's what I believe in my heart of hearts, is
[5:57] Speaker 3: because everybody doesn't want the same thing I wanted to
[6:00] Speaker 3: become a doctor, right, everybody doesn't. So that's why I say,
[6:03] Speaker 3: believe in what you believe in that way you have
[6:05] Speaker 3: in your mind, right, because that is what's meant for you.
[6:08] Speaker 3: Just the timeline might be what you expect, it might
[6:10] Speaker 3: not be what you expect.
[6:11] Speaker 1: I'll tell you the doctor, Clarence Lee. It took me
[6:13] Speaker 1: seven years to get my bachelor, So I would tell
[6:16] Speaker 1: people that a timeline, I understand your timeline because I
[6:20] Speaker 1: could tell a lot of people told me, man, we
[6:22] Speaker 1: shying give it up, especially when I was three years
[6:25] Speaker 1: into college and I was still a freshman. Okay, they
[6:28] Speaker 1: just knew, and I was a full time student. They
[6:30] Speaker 1: just knew. You're really wasting your time in other people time.
[6:33] Speaker 1: You need to go on about your business. But it's
[6:35] Speaker 1: about being focused. It's about being able to stand the lane. Doctor.
[6:39] Speaker 1: And when I talk about the different levels of doctor,
[6:42] Speaker 1: what's your feel of training when you say the word doctor,
[6:45] Speaker 1: what's your feel of study or practice?
[6:47] Speaker 3: Yeah? So yes, So I'm a medical doctor, so that's
[6:51] Speaker 3: that's different too. So I went to medical school. I'm
[6:53] Speaker 3: a physician on practice medicine, so that's something else. You know,
[6:56] Speaker 3: there's lots of doctors, but I'm a medical doctor our medications.
[7:01] Speaker 3: And then so my training in is in occupational medicine.
[7:05] Speaker 3: So a flight surgeon in the Air Force practice a
[7:09] Speaker 3: specific type of occupational medicine, which is aerospace medicine, but
[7:13] Speaker 3: the overall umbrella is occupational medicine. So anything that has
[7:17] Speaker 3: to do with someone's job or job play safety, that's
[7:21] Speaker 3: what I do. So you know, in my in my
[7:24] Speaker 3: day job, when I see patients, I partner with companies
[7:28] Speaker 3: to try to help them keep their workplace work work
[7:31] Speaker 3: workforce face. And you know, if they end up getting
[7:35] Speaker 3: an injury or somebody gets hurt, I take care of
[7:38] Speaker 3: it right.
[7:39] Speaker 4: You know.
[7:39] Speaker 1: It was really interesting because like my wife, she's optometry,
[7:43] Speaker 1: a doctor of autometry, so she's listening to these shows.
[7:46] Speaker 1: So we're gonna get a kick out of it. You're saying, hey,
[7:48] Speaker 1: that was your plan, B.
[7:49] Speaker 3: That was a So this is what I tell the students.
[7:58] Speaker 3: I tell them, if you're a part of medical school
[8:01] Speaker 3: and you did not get in right, look and see
[8:05] Speaker 3: when the application deadlines are for optometry school, and it
[8:10] Speaker 3: will be after the medical school application. So many times
[8:15] Speaker 3: people will apply to med school and then apply to
[8:18] Speaker 3: optometry school as a plan being now not all the time.
[8:21] Speaker 3: Like I said, that was my My story was one
[8:23] Speaker 3: of one to be a doctor, and I wear context.
[8:26] Speaker 3: So I got love from autometry.
[8:31] Speaker 1: Nah no, nah, no, no, no, Now doctor Claren's leap.
[8:35] Speaker 1: When we when we're talking about doctors in general, you know,
[8:39] Speaker 1: that's when it starts breaking out.
[8:40] Speaker 3: You know.
[8:41] Speaker 1: I hear the you know, plastic surgeons, they get promoted,
[8:44] Speaker 1: you know, and they're like stars, you know, and then
[8:47] Speaker 1: you hear by you know other you know, other fields
[8:50] Speaker 1: of you know, people who are doing dermatologists. You know,
[8:54] Speaker 1: they can kind of like, you know, they can recommend
[8:57] Speaker 1: that dermatologists over there. But when I when I look
[8:59] Speaker 1: at the medical doctor feel I think they get as
[9:02] Speaker 1: much respect or a representation as a school teacher. You know,
[9:08] Speaker 1: we know you got to have a school teacher. You
[9:10] Speaker 1: know the value of a school teacher, But do we
[9:13] Speaker 1: pay them for their value? And it almost feels like
[9:16] Speaker 1: that's the same thing when you talk about a doctor.
[9:18] Speaker 1: Am I wrong in saying that?
[9:21] Speaker 3: No? Very spot on. You know, the model is one
[9:26] Speaker 3: of employment for the far majority of positions. Now you
[9:31] Speaker 3: do have some specialist plastic surgeons, dermatology who have went
[9:38] Speaker 3: to the cash based model, which is normal business. Like
[9:41] Speaker 3: I got to go out and promote I have to
[9:43] Speaker 3: go out and make sure people know the services and
[9:47] Speaker 3: find the targeted people that I'm going after. That's normal business.
[9:51] Speaker 3: But a typical doctor does not have anything to do
[9:56] Speaker 3: with the business of bringing the patients to them. And so,
[10:01] Speaker 3: you know, one of the things that I became passionate
[10:03] Speaker 3: about as I started to practice for a large employer
[10:08] Speaker 3: was understanding that businesses understand branding. Doctors do not most
[10:14] Speaker 3: of the time.
[10:15] Speaker 1: Right.
[10:16] Speaker 3: But if the patient is coming to you, I encourage physicians,
[10:21] Speaker 3: you are the expert, not not the system that you're under.
[10:26] Speaker 3: You're the ones that are going to be writing the recommendations.
[10:29] Speaker 3: You're the one that the patient is going to be
[10:30] Speaker 3: requesting to see. So why not brand yourself?
[10:34] Speaker 4: Right?
[10:34] Speaker 3: And and uh, and that that's why I said, you know,
[10:37] Speaker 3: for me, I want to brand myself. It is something
[10:40] Speaker 3: that I can take from employer to employer, and honestly,
[10:44] Speaker 3: it's a value add. If I go to an organization,
[10:47] Speaker 3: if I already have a brand, right, it's a value
[10:50] Speaker 3: add to them as well.
[10:52] Speaker 1: Now you're a new company that we're going to get
[10:54] Speaker 1: into social media for Doctors LLC. The mission and the
[10:58] Speaker 1: vision is elevating for posicians personal brands and establishing them
[11:03] Speaker 1: as authorities in their specialties. When I think about the
[11:07] Speaker 1: different doctors that I went to over the years, or
[11:10] Speaker 1: the doctors I see now when they come in a room,
[11:13] Speaker 1: they're nondescript, they really are, you know. In fact, in fact,
[11:17] Speaker 1: when a lot of times when I they give me
[11:19] Speaker 1: options of different people to choose, I know nothing about
[11:23] Speaker 1: these people. Is they male, they female, They may have
[11:26] Speaker 1: different nationalities, and I just sometimes may chit and then
[11:31] Speaker 1: my wife she'd do some research where I did some
[11:33] Speaker 1: research on that one. You might not want to do
[11:34] Speaker 1: that person, this person over here that he's pretty active.
[11:37] Speaker 1: So really, what you're saying is that Rachm, I'm trying
[11:42] Speaker 1: to take it from just a box checking off people
[11:44] Speaker 1: that you don't know to a brand that you can recognize.
[11:47] Speaker 1: Is that what you're trying.
[11:48] Speaker 3: To do now? Absolutely? And this helps you to one,
[11:54] Speaker 3: you know, if I'm producing content on social media, it
[11:57] Speaker 3: helps the patient to get a kind of a few
[12:00] Speaker 3: for who you are right before they see you. Now,
[12:04] Speaker 3: every patient is going to google their condition or their
[12:09] Speaker 3: symptoms prior to coming in to see you. In today's
[12:12] Speaker 3: day and age. If you're a doctor and you're practicing
[12:16] Speaker 3: and you're in the space where the patients are looking
[12:20] Speaker 3: for information, they're going to find you. But if you
[12:24] Speaker 3: are not there, then okay, who's my insurance, who's my network?
[12:31] Speaker 3: Who cannot go and see?
[12:33] Speaker 4: Right?
[12:33] Speaker 3: And so for me, it's it's multifaceted. Why I feel
[12:38] Speaker 3: doctors need to have brands. One, you need to be
[12:41] Speaker 3: where your patients are because we need good information. We
[12:45] Speaker 3: need qualified credential people putting good information on the internet.
[12:50] Speaker 3: So every little pain that you have is not cancer
[12:53] Speaker 3: and you're not dying, right, you know, I need some credential,
[12:58] Speaker 3: you know, reputable people on there. But but but three
[13:02] Speaker 3: is also as a doctor, it helps you to you know,
[13:08] Speaker 3: editate the patient with get information and they can seek
[13:11] Speaker 3: you out specifically, right. And so you know many doctors
[13:16] Speaker 3: that don't have brands online, you know, they feel at
[13:20] Speaker 3: the mercy of the employer.
[13:22] Speaker 4: Right.
[13:22] Speaker 1: And then also they can let me know.
[13:24] Speaker 3: Maybe I'm replaceable. Right. And I think you have a
[13:27] Speaker 3: brand that goes with you everywhere that you go.
[13:29] Speaker 1: And I think that's important that what you're doing, because
[13:31] Speaker 1: like I said, prior to this interview, I called him
[13:34] Speaker 1: and I went, Wow, this is really amazing. I felt
[13:38] Speaker 1: I feel his groundbreaking because, like I said, the respect
[13:41] Speaker 1: and the accountability that is tied to what doctors really
[13:44] Speaker 1: bring to the table in general, is like he's just
[13:47] Speaker 1: a doctor and you know I walk in there. I
[13:49] Speaker 1: was supposed to give the symptoms because the disrespect comes
[13:51] Speaker 1: in the fact that people will try to google these
[13:54] Speaker 1: symptoms and think by going through the Google or the Internet,
[13:57] Speaker 1: doctors they can fix themselves. When we'll get back, we
[14:00] Speaker 1: go talk about more about socializing, branding and marketing, and
[14:04] Speaker 1: also learn more about his business partner, Doctor Web. Don't
[14:07] Speaker 1: go anywhere. Listen to Money Making Conversations Masterclass and I'm
[14:10] Speaker 1: speaking to doctor Clarence Lee.
[14:13] Speaker 4: Please don't go anywhere. We'll be right back with more
[14:16] Speaker 4: money Making Conversations Masterclass. Welcome back to the Money Making
[14:26] Speaker 4: Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
[14:32] Speaker 4: continues online at Moneymakingconversations dot com and follow money Making
[14:37] Speaker 4: Conversations Masterclass on Facebook, Twitter, and Instagram.
[14:41] Speaker 1: My doctor that I'm speaking to Doctor Clarence Lee develop
[14:45] Speaker 1: a platform called Social Media for Doctors LLC. It's been
[14:49] Speaker 1: really interesting hearing his story, a story of overcoming rejection,
[14:53] Speaker 1: the story of overcoming their odds. People, when you are rejected,
[14:57] Speaker 1: you are overcoming their odds because somebody has told you no,
[15:00] Speaker 1: and sometimes the word no could be so powerful that
[15:02] Speaker 1: they can turn you around. Didn't turn them around, not
[15:05] Speaker 1: five times. It didn't turn them around. And now we're
[15:07] Speaker 1: speaking about a groundbreaking practice that he's developed with doctor Webb,
[15:12] Speaker 1: talk to us about the platform that you and him created.
[15:17] Speaker 3: Yeah, so we came up with this idea maybe about
[15:19] Speaker 3: five years ago. But I wanted to start with some
[15:24] Speaker 3: initial training for social media for doctors because there's zero
[15:29] Speaker 3: and when I say zero, there's zero training in medical school.
[15:34] Speaker 3: It's not in the medical school curriculum, it's not in
[15:37] Speaker 3: the residency scheduling to teach doctors about how to properly
[15:43] Speaker 3: use social media. And there's lots of laws around this. Okay,
[15:48] Speaker 3: so you know I can't just share patient information. I
[15:53] Speaker 3: can't give medical advice over the internet. And so we
[15:56] Speaker 3: wanted to be the go to kind of source for
[16:00] Speaker 3: or physicians to get that training so that hey, one,
[16:04] Speaker 3: I'm not afraid to use it because I understand it
[16:06] Speaker 3: and I understand the regulations around it. But two, this
[16:10] Speaker 3: is an opportunity for me to get good information, good
[16:13] Speaker 3: information out So we have everything from online courses where
[16:17] Speaker 3: we train some of the basic skills all the way
[16:20] Speaker 3: to pr training and helping doctors get media attention to
[16:26] Speaker 3: talk about the things that matter to them and also
[16:29] Speaker 3: to educate the public on health on health issues.
[16:34] Speaker 1: Now, when you talk about it was a little byline
[16:36] Speaker 1: when I was going through your resume and your bio said,
[16:39] Speaker 1: both founders have built powerful online brands and thriving practices
[16:44] Speaker 1: using the methods taught by their agency. This is the
[16:47] Speaker 1: key component right here that I want people to hear,
[16:49] Speaker 1: because you know, we look out there and you go,
[16:52] Speaker 1: you do it. Why is he promoting different chef? He's
[16:55] Speaker 1: a doctor. Why should he be promoting he's a doctor?
[16:58] Speaker 1: But like you said, you know the different era. You know,
[17:01] Speaker 1: it's competition. And if you just want to be more
[17:04] Speaker 1: than just somebody employed by a hospital and they can
[17:07] Speaker 1: go and feel that a doctor's a dime a dozen,
[17:10] Speaker 1: you have to build your brand. And that's what you're
[17:12] Speaker 1: telling people today. You are a brand. You have to
[17:15] Speaker 1: put work into it, and you just cannot allow yourself
[17:18] Speaker 1: to be pushed aside if somebody thinks that somebody else
[17:21] Speaker 1: has more value or can do a better job than you,
[17:24] Speaker 1: and that's not true, correct.
[17:25] Speaker 3: Doctorly, absolutely and I have to include entrepreneurship into this
[17:32] Speaker 3: conversation because this is something that has been very powerful
[17:38] Speaker 3: in doctor Webb's life as well as my life. You know,
[17:43] Speaker 3: physicians work long hours. The lifestyles are ones of a
[17:49] Speaker 3: lot of work. We earn a lot, but we put
[17:51] Speaker 3: in a lot of hours. And so if you look
[17:54] Speaker 3: at you know, burnout, if you look at people changing
[18:00] Speaker 3: careers or leaving a profession, even if you look at
[18:05] Speaker 3: suicide rate, medicine is going to be at the top
[18:10] Speaker 3: of those categories. So who what professions have a high
[18:14] Speaker 3: high rate of burnout? Which professions are people leaving at
[18:19] Speaker 3: mass amounts? And then physician suicide is one of the
[18:24] Speaker 3: highest of any occupations. And one of the ways that
[18:29] Speaker 3: me and doctor Webb have combat at that is to
[18:32] Speaker 3: go into business for ourselves because it gives us more
[18:35] Speaker 3: a sense of more control of our life and how
[18:39] Speaker 3: much we work. When we can take off things like that,
[18:41] Speaker 3: our job satisfaction increases significantly. So when you talk to physicians,
[18:47] Speaker 3: that's one of the first things that are going to
[18:49] Speaker 3: come out is that I'm busy. I'm seeing too many patients.
[18:53] Speaker 3: They want me to see them too fast, and my
[18:55] Speaker 3: quality of life is decreasing, and so for us, building
[19:02] Speaker 3: a brand allows you then to have other sources of income.
[19:07] Speaker 3: So I'll just give you a couple of examples. I
[19:10] Speaker 3: have about eight sources of income and they all come
[19:13] Speaker 3: from my brand. So I have my own practice, I speak,
[19:19] Speaker 3: I teach courses online. These are all things that I've
[19:24] Speaker 3: been able to that I've been opened up to. Our
[19:26] Speaker 3: opportunities have been opened up to me because I have
[19:28] Speaker 3: visibility and I have a brand online. Right.
[19:32] Speaker 1: You know when I listen to you speak, I just
[19:34] Speaker 1: I envision conventions, I invention you know, you know social media,
[19:40] Speaker 1: doctor LLC, crews of ski trips. Because it's just so
[19:47] Speaker 1: many different lanes because like you talked about stress suicide,
[19:51] Speaker 1: you know, lanes of being able to be around like
[19:54] Speaker 1: minded people, bringing fun to the program. Because as a doctor,
[19:58] Speaker 1: it's one hundred percent p sure doctor, it's you know,
[20:03] Speaker 1: because you make a mistake, then it gets even worse.
[20:06] Speaker 1: But when you are doing your job, it's really no
[20:10] Speaker 1: thank you, Really it's really no where. That's what you're
[20:12] Speaker 1: supposed to do. You're supposed to get my child or
[20:16] Speaker 1: me out of this hospital. So how do you balance
[20:19] Speaker 1: that as a doctor knowing that people just see what
[20:22] Speaker 1: you do as that's your job, and when you make
[20:26] Speaker 1: a mistake, it's like how dare you?
[20:31] Speaker 3: Absolutely, and it's something that we deal with in medicine
[20:34] Speaker 3: a lot. And you know, for me, you have to
[20:38] Speaker 3: be able to practice how you want to practice right.
[20:41] Speaker 3: And so for me, I need time with the patient.
[20:45] Speaker 3: I need you to understand where I'm coming from, who
[20:50] Speaker 3: I am, and how I'll go about doing what I do.
[20:55] Speaker 3: But if I'm practicing within a system where I only
[20:58] Speaker 3: have fifteen minutes, it's really hard for me to cover
[21:03] Speaker 3: ground and build rapport. And so you know, for me,
[21:08] Speaker 3: it's time. Like there's no sophisticated I spend time with
[21:12] Speaker 3: my patients. I sit down and I chat with them
[21:17] Speaker 3: and I make sure I understand what their concerns are.
[21:20] Speaker 3: There's really no substitute to that other than people need
[21:25] Speaker 3: time to get to know you, and I just can't.
[21:29] Speaker 3: I can't make that happen in ten minutes.
[21:31] Speaker 1: Well know the thing about it is that your physician,
[21:35] Speaker 1: doctor Webbers, a physician. Having physicians at the helm Over
[21:38] Speaker 1: branding and marketing agency does have its benefits. Tell my
[21:44] Speaker 1: fans who are just curious and also potential doctors who
[21:48] Speaker 1: may be listening the value of having two like minded
[21:52] Speaker 1: individuals being able to sit down and discuss branding with them.
[21:59] Speaker 3: It it's huge, and part of it is understanding the
[22:04] Speaker 3: pride of a doctor. Many times, Uh, most of the
[22:08] Speaker 3: people that are making the decisions around what you do
[22:14] Speaker 3: are not doctors.
[22:15] Speaker 1: Wow.
[22:16] Speaker 3: CEOs of hospitals typically aren't doctors. If you go and
[22:20] Speaker 3: look at all the CEOs, there's very few that are doctors. Uh.
[22:24] Speaker 3: The the insurance adjusters, people that make decisions on approving
[22:28] Speaker 3: care that you write for, they're not doctors. So many
[22:34] Speaker 3: times we feel like there's these pressures outside of the
[22:38] Speaker 3: profession that influence what we do. And so you know,
[22:43] Speaker 3: for for us to be led by doctors, you know,
[22:46] Speaker 3: for me, it's one when a doctor talks to a doctor,
[22:50] Speaker 3: it's a different type of conversation because we understand what
[22:53] Speaker 3: you're going through. We understand the pressures of the the
[22:57] Speaker 3: time with the patients and the turn happens. And you know,
[23:02] Speaker 3: no one knows our avatar or our customer, you know,
[23:06] Speaker 3: better than us because we are the person that we're serving.
[23:11] Speaker 1: Well, you know, when we're talking as we close out
[23:13] Speaker 1: this interview and thank you, for doctor Lee, and I'm
[23:16] Speaker 1: going to bring anybody. You've raised so many curious questions
[23:19] Speaker 1: for me and also so many things I want to
[23:21] Speaker 1: share you, and I will call you offline to share
[23:24] Speaker 1: because the vision that you and doctor Webb are establishing
[23:28] Speaker 1: is unlimited possibilities of being able to create growth personally
[23:33] Speaker 1: for both for your two brands, but also an opportunity
[23:37] Speaker 1: to give people humanized doctors. I think that's the side
[23:40] Speaker 1: of doctors. We don't even see them as human and
[23:43] Speaker 1: and and it's oftentime with teachers, we just they're doing
[23:46] Speaker 1: their job. When people think you're just doing a job,
[23:48] Speaker 1: then they dehumanize you, and they just feel that why
[23:52] Speaker 1: should I say thanks when you're supposed to do your job.
[23:55] Speaker 1: You're supposed to educate my child. You supposed to when
[23:57] Speaker 1: I come to this hospital, I supposed to lead healthy.
[24:00] Speaker 1: Now as a brand guy, and you're building brands as
[24:03] Speaker 1: you walk away, tell us what is most important for
[24:06] Speaker 1: people to recognize and understand why doctors should be valued.
[24:12] Speaker 3: The most important thing I feel is is that we're
[24:15] Speaker 3: all individuals. We have varied interest. I mean, you've got
[24:20] Speaker 3: doctors that cycle, You've got doctors that swim, You've got
[24:24] Speaker 3: doctors that are in the rock climbing, that are into
[24:28] Speaker 3: all kinds of things, right, And as you build a brand,
[24:31] Speaker 3: you're able to show that individuality to the patient. And
[24:37] Speaker 3: I think that one that humanizes you because hey, yes
[24:41] Speaker 3: I am a doctor, but I'm a father too, you know,
[24:46] Speaker 3: I like to go to the beach, you know, I
[24:48] Speaker 3: know some of the sides we don't always see to,
[24:50] Speaker 3: you know, to our doctors, you know. So for for me,
[24:54] Speaker 3: I think being able to show that we're individuals, we
[24:57] Speaker 3: have our own interest. Yes, we're professionals experts at what
[25:00] Speaker 3: we do, but we're people as well. And then being
[25:04] Speaker 3: able to you know, to build a brand and highlight
[25:08] Speaker 3: some of those individual aspects of you. I feel like
[25:10] Speaker 3: that's very very powerful for branding and positioning online.
[25:16] Speaker 1: Oh man, this is a very powerful interview. Man, Doctor Clarencelee,
[25:19] Speaker 1: thank you for coming on Money Making Conversations master Class
[25:21] Speaker 1: and I will be calling you offline and thank you
[25:24] Speaker 1: for coming on my show today.
[25:26] Speaker 3: I appreciate you having me always a good time.
[25:29] Speaker 1: All right again, this is another edition of Money Making
[25:31] Speaker 1: Conversation master Class hosted by me Rashawn McDonald. Thank you
[25:35] Speaker 1: to all my guests on the show today and thank
[25:37] Speaker 1: you our listening artists now. If you want to listen
[25:40] Speaker 1: to any episode or want to be a guest on
[25:42] Speaker 1: the show, visit Moneymakingconversations dot com. Our social media handle
[25:47] Speaker 1: is money Making Conversations. Join us next week and remember
[25:50] Speaker 1: to always leave with your gifts. Keep winning.
[25:53] Speaker 2: This has been another edition of Money Making Conversation Masterclass
[25:56] Speaker 2: hosted by me Rashawn McDonald. Thank you to our guests
[25:59] Speaker 2: on the show today and thank you for listening to
[26:02] Speaker 2: the audience now. If you want to listen to any
[26:04] Speaker 2: episode I want to be a guest on the show,
[26:06] Speaker 2: visit Moneymakingconversations dot com. Our social media handle is money
[26:10] Speaker 2: Making Conversation. Join us next week and remember to always
[26:14] Speaker 2: leave with your gifts.
[26:15] Speaker 1: Keep winning.

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