# Follow Your Passion: WellWithAll invests 20% of profits in the fight for health equity in Black, and Brown communities.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 23 Sep 2024, 28 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/f158613d-8fc7-4221-9a80-b1f00122bdaf/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Demond Martin. He founded WellWithAll, a Black-owned, purpose-led health + wellness brand. Their mission is to improve wellbeing for all of us to achieve generational wellness. We invest 20% of our profits in the fight for health equity in Black, Brown, and underserved communities. 1. Origin Story: What was the spark that drove you + your co-founder to start WellWithAll? According to Pfizer, Black people are at a higher risk for heart disease, stroke, cancer, asthma, and diabetes compared to their white counterparts. But that is not all. Based on research recorded by Psychiatry, Black people with any mental illness have lower rates of obtaining mental health services, including prescription medications and outpatient services, compared to white men and women. Demond Martin, Co-Founder + CEO An investor and philanthropist, Demond was a senior partner at Adage Capital Management where he invested in the consumer sector for 22 years. A graduate of Harvard Business School and former assistant to President Clinton’s White House Chief of Staff, Demond has served as a trustee on a number of non-profit boards including the Dana Farber Cancer Institute, the Grammy Global Venture Board, and the Obama Foundation. We encourage + support our customers on their wellness journey while inspiring us all to do good in our communities and in our lives. Talking Points/Questions * 1. Origin Story: What was the spark that drove you + your co-founder to start WellWithAll? 2. Product/Solutions: What are solutions/products that WellWithAll offers to solve for better wellbeing? **Demond to share how our product, content, community are here to help put more life into years (pursue our joy/living well), especially for Black and Brown consumers who have been underserved or overlooked in the wellness space overall. 3. What does generational wellness mean to you? **Dialogue between Demond and Rushion and their respective points of view. 4. Conscious Capitalism/Biz Model: WellWithAll doesn't just sell quality products, it also has a passion and purpose. Can you share more about your innovative business model to build heath equity for driving positive social impact and change? #STRAW #BEST #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast See omnystudio.com/listener for privacy information.

## Transcript

[0:05] Speaker 1: Welcome to the show. I'm Rashan McDonald, the host of
[0:08] Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
[0:12] Speaker 1: reading other people's success stories and start planning their own.
[0:16] Speaker 1: Listen up as I interview entrepreneurs from around the country,
[0:19] Speaker 1: talk to celebrities and ask them how they are running
[0:22] Speaker 1: their companies, and speak with nod profits who are making
[0:25] Speaker 1: a difference in their local communities. Now, sit back and
[0:28] Speaker 1: listen as we unlock the secrets to their success on
[0:32] Speaker 1: Money Making Conversations Masterclass. Hey that this is Rausean McDonald.
[0:37] Speaker 1: Thank you for tuning in to the show money Making
[0:39] Speaker 1: Conversations Masterclass. This is Rushan McDonald. You said you know
[0:44] Speaker 1: this show. We've been doing it probably about three years
[0:47] Speaker 1: on the station. I started in twenty seventeen in Houston,
[0:50] Speaker 1: Texas as an idea just to empower entrepreneurs and provide
[0:54] Speaker 1: financial literacy information and connect the dots with a lot
[0:58] Speaker 1: of people out there who don't know where to go
[1:00] Speaker 1: to find information and the health and wellness feels career
[1:05] Speaker 1: fiels HBCUs. You know, it's about motivating you to be
[1:09] Speaker 1: different in life. It's about motivating you with information. That's
[1:11] Speaker 1: what money making Conversation and masterclass is all about the
[1:14] Speaker 1: interviews and information that this show provides. Really is for everyone.
[1:18] Speaker 1: It's time to stop reading other people's success stories and
[1:21] Speaker 1: start living your own. I'm here to help you reach
[1:24] Speaker 1: your American dream. Just listen now. If you want to
[1:28] Speaker 1: be a guest on the show, please visit Moneymakingconversations dot
[1:32] Speaker 1: com and there's a button be a Guest button. If
[1:35] Speaker 1: you click that button, you can register to be a
[1:37] Speaker 1: guest on the show. Now let's get started. My guest
[1:41] Speaker 1: today founded Well with All That's Well with All, a
[1:45] Speaker 1: black owned, purpose led health and wellness brand. The mission
[1:49] Speaker 1: is to improve well being for all of us, to
[1:51] Speaker 1: achieve generational wellness where they invest twenty percent of their
[1:56] Speaker 1: profits in the fight for health equity and black, brown
[2:00] Speaker 1: and underserved communities. Please welcome the Money Making Conversation master Class.
[2:04] Speaker 1: He's out of the Northeast, I think Boston area. Please
[2:06] Speaker 1: welcome Demond Martin.
[2:08] Speaker 2: How you doing, sir, I'm doing well, brother. Thank you
[2:11] Speaker 2: so much man. And let me let me just start
[2:13] Speaker 2: off by saying, you know, I really appreciate all you do. Uh,
[2:18] Speaker 2: the information and the knowledge and the wisdom that should
[2:20] Speaker 2: you're passing along there so many of us. Is uh
[2:23] Speaker 2: is needed and appreciated.
[2:24] Speaker 1: Well, thank you because sometimes you know, I'm not playing music.
[2:27] Speaker 1: You know, I's no, it's no jamming. There's no jams
[2:30] Speaker 1: over here. You know, this is information. You know, this
[2:33] Speaker 1: is on the number one jazz station in the country.
[2:35] Speaker 1: They stopped playing music, allowed me to talk for an
[2:37] Speaker 1: hour and by guests like you on the show. Guess
[2:39] Speaker 1: who are making a difference in the community when I
[2:42] Speaker 1: demand when you when you're successful. We're going to talk
[2:44] Speaker 1: about that in a minute. But when you say underserved communities,
[2:48] Speaker 1: what do you what?
[2:49] Speaker 3: What?
[2:49] Speaker 1: What's that? What's that area? What? What? What are you
[2:51] Speaker 1: talking about?
[2:53] Speaker 2: Man? I'm I'm talking about the Third War, like you
[2:56] Speaker 2: know where where you grew up, where I grew up
[2:58] Speaker 2: in Englewood, California. I'm talking about all these places that
[3:01] Speaker 2: they don't have the resources and the just pure human
[3:06] Speaker 2: dignity that should be given to them and it's desperately needed.
[3:11] Speaker 1: Now that's always you know, because like I said, you know,
[3:13] Speaker 1: he's referencing Houston, Texas area, third Ward Texas. You know,
[3:17] Speaker 1: I've lived in LA for fifteen years, so I'm very
[3:19] Speaker 1: familiar with Inglewood and you know, we always read about
[3:25] Speaker 1: the wealth gap, the racial wealth gap, Well we kind
[3:28] Speaker 1: of miss a lot is the racial health gap. And
[3:32] Speaker 1: that's where you're diving in deep here, aren't you, oh
[3:36] Speaker 1: two thousand percent?
[3:37] Speaker 2: I mean you use Boston as an example, you know,
[3:41] Speaker 2: back Bay, which is pronominally white versus Roxbury, which is
[3:45] Speaker 2: which is black and brown. There's three miles apart from
[3:48] Speaker 2: each other, and there's a twenty three year life expectancy
[3:52] Speaker 2: gap between those two places. So I mean just just imagine, Wow,
[3:56] Speaker 2: you know, three miles away from each other and twenty
[4:00] Speaker 2: three years different in terms of you know, your your lifespan.
[4:04] Speaker 2: And but the reality is that exists in every major
[4:06] Speaker 2: city in the country, right, And so those are the
[4:10] Speaker 2: things that we're attacking now.
[4:12] Speaker 1: The origin story, what spark they drove you and your
[4:15] Speaker 1: co founder? And who is your co founder by the way,
[4:17] Speaker 1: to start well Withal.
[4:20] Speaker 2: Carmichael Roberts, who is a is a dear friend and
[4:23] Speaker 2: brilliant investor, venture capitalist, serial entrepreneur, just an incredible human being.
[4:30] Speaker 2: You know my origin story. I'll go back just a
[4:33] Speaker 2: little bit.
[4:34] Speaker 1: You take your time too, because DeMar and I've heard
[4:36] Speaker 1: we talked offline, and I think this is important that
[4:39] Speaker 1: this is now You're not a doctor, but you are
[4:41] Speaker 1: an expert in changing lives financially, and now you're about
[4:45] Speaker 1: to start changing lives in the health community.
[4:48] Speaker 2: I definitely am not a doctor, but but I have
[4:50] Speaker 2: incredible folks that are that are working with us with
[4:53] Speaker 2: great excellence and ensuring that we get all the things
[4:56] Speaker 2: that we need, from the products that we developed to
[5:00] Speaker 2: to the health information that we put out. But just
[5:02] Speaker 2: in terms of you know, my story, you know, I've
[5:06] Speaker 2: lived this improbable life where I grew up in poverty,
[5:11] Speaker 2: first in Columbus, Ohio, then Inglewood, California. Uh then lived
[5:15] Speaker 2: in a trailer in rural North Carolina, and you know,
[5:19] Speaker 2: I had these extraordinary opportunities to progress. My first job
[5:25] Speaker 2: out of college after going to UNC Charlotte was being
[5:28] Speaker 2: the assistant to the White House Chief of Staff and
[5:30] Speaker 2: the Clinton administration, you know, been consulting for just a
[5:33] Speaker 2: little bit, and then ended up at Harvard Business School,
[5:36] Speaker 2: and then after that I joined what has become one
[5:40] Speaker 2: of the largest hedge funds in the world, and I
[5:42] Speaker 2: was there for twenty one years as one of the
[5:44] Speaker 2: managing partners. And you know that that allowed me to
[5:47] Speaker 2: become you know, a philanthropists, and.
[5:49] Speaker 1: Let's load down. Let's load down to them on because
[5:51] Speaker 1: I love people who were successful. They just go through
[5:54] Speaker 1: all these damps and those little magical moments that make
[5:57] Speaker 1: a difference. And that's why this show is in because
[6:01] Speaker 1: those moments. You know, like like you said, you said
[6:04] Speaker 1: trailer and then you jumped from trailer, which is to
[6:07] Speaker 1: Hedge Fund. Now you jump from a trailer to the
[6:12] Speaker 1: Clinton administration. You know, you jump from a trailer to
[6:15] Speaker 1: Harvard Business School. See that opportunity to slow us down
[6:21] Speaker 1: on those steps because you know, wellwithal is based on
[6:25] Speaker 1: the fact that relationships but also a drive that was
[6:29] Speaker 1: built into you, what caused you to be you. And
[6:33] Speaker 1: then just getting into the story from the trailer park
[6:35] Speaker 1: to the to the to the big house.
[6:39] Speaker 2: I love you know. I never want to bore your
[6:41] Speaker 2: your audience, you know, with more detail, but I'll flow
[6:45] Speaker 2: it down a little bit. I mean, you know, I've
[6:47] Speaker 2: had extraordinary mentors in my life, Yes, sir, people that
[6:51] Speaker 2: that that poured into me. You know, from my fifth
[6:54] Speaker 2: grade teacher that you know, I didn't understand I was
[6:57] Speaker 2: dyslexic at the time at Englewood Create in school. But
[7:01] Speaker 2: she allowed me to realize that, you know, I had
[7:04] Speaker 2: an extraordinary ability, uh when it came to math, and
[7:08] Speaker 2: that that you know, gave my wealth in terms of
[7:10] Speaker 2: an understanding of my intelligence. That that was allowed to progress.
[7:15] Speaker 2: And then you know, I've just had all of these
[7:17] Speaker 2: amazing folks who have given me shots and poured into
[7:21] Speaker 2: my life and invested in me and given me an
[7:25] Speaker 2: opportunity to thrive. You know, Charlotte, I became student body
[7:29] Speaker 2: president as a sophomore and and just had these leadership
[7:33] Speaker 2: opportunities that allowed me to give speeches and and interact
[7:37] Speaker 2: with folks. And you know, I'm I'm sitting at dinner
[7:39] Speaker 2: tables not knowing exactly you know, whish fork to use,
[7:43] Speaker 2: and eating the wrong bread at times. But but was
[7:47] Speaker 2: allowed to progress and grow and get that exposure. And
[7:50] Speaker 2: the exposure at each one of those levels, you know,
[7:53] Speaker 2: allowed me to to see myself in a different light
[7:57] Speaker 2: and and imagine what could be possible. And when I
[8:00] Speaker 2: met my wife in college, you know, she believed in
[8:05] Speaker 2: me and rolled with me and stood right beside me
[8:10] Speaker 2: and oftentimes in front of me. H and allowed me
[8:13] Speaker 2: to continue to grow. When I was at the White house.
[8:18] Speaker 2: You know, six months into my job, I was living
[8:22] Speaker 2: on my fraternity brother's couch in Alexandria, Virginia, and my
[8:26] Speaker 2: car broke down. I had to be the first person
[8:29] Speaker 2: into the West wing every morning. And my boss at
[8:32] Speaker 2: the time, Erskine Bowles, you know, heard about it, and
[8:35] Speaker 2: he said, look, you know, I'm living in this big
[8:37] Speaker 2: house in Georgetown. Once you come live with.
[8:39] Speaker 3: Me, please don't go anywhere. We'll be right back with
[8:42] Speaker 3: more money Making Conversations master Class. Welcome back to the
[8:51] Speaker 3: Money Making Conversations master Class hosted by Rashaan McDonald. Money
[8:56] Speaker 3: Making Conversations master Class continues online at money Making Conversations
[9:00] Speaker 3: dot com and follow money Making Conversations Masterclass on Facebook, Twitter,
[9:05] Speaker 3: and Instagram.
[9:07] Speaker 2: And and and that, you know, was this magical changing
[9:10] Speaker 2: moment because I said yes, because I had nowhere else
[9:13] Speaker 2: to live. But the time that we spent together allowed
[9:17] Speaker 2: him to become a mentor to me and give me
[9:21] Speaker 2: exposure to to what another world, you know, could could
[9:25] Speaker 2: look like. And and and that was a really impactful moment.
[9:30] Speaker 2: And he's he's like my second father, you know, just
[9:33] Speaker 2: invested in me in in such an extraordinary way, and
[9:36] Speaker 2: in each one of those points, you know, whether it
[9:38] Speaker 2: be at Harvard Business School with Jim Cash, you know,
[9:42] Speaker 2: who was one of my greatest mentors, and David Thomas,
[9:45] Speaker 2: who's currently the president of Morehouse College. You know, those folks,
[9:49] Speaker 2: you know, gave me wisdom in those moments where I
[9:52] Speaker 2: needed it. You know, where I hadn't seen you know
[9:56] Speaker 2: what those other rooms look like. Uh, but they gave
[9:59] Speaker 2: me guidance. So when I walked into them, I was prepared.
[10:02] Speaker 1: You know, it's really amazing because, uh, you know, because
[10:06] Speaker 1: I remember I grew up in the hood, the neighborhood,
[10:08] Speaker 1: and I didn't know I because I grew up with
[10:11] Speaker 1: six sisters and two brothers them on and so I
[10:14] Speaker 1: used to spoon. I mean, my wife will tell you
[10:17] Speaker 1: she was always saying, why you always use a spoon?
[10:20] Speaker 1: You know, I would either steak with aol, I would
[10:22] Speaker 1: eat the spoon was my thing. I didn't know what
[10:25] Speaker 1: a knife was, you know, I was everything was a
[10:27] Speaker 1: spoon because we didn't have everything, you know, we you know,
[10:30] Speaker 1: that was that was my That was my number one thing,
[10:32] Speaker 1: a spoon. And my friends in college would look at me, go,
[10:35] Speaker 1: we's shy and you would eat everything with a spoon.
[10:37] Speaker 1: So yeah, well it did not have dawned on me
[10:40] Speaker 1: about a knife in a fark, especially a knife.
[10:44] Speaker 2: When you when you have, you know, lived experiences like
[10:48] Speaker 2: we've had, it gives you a level of empathy and
[10:51] Speaker 2: and understanding that that most people don't. Right, And in
[10:56] Speaker 2: my heart as soon as I had two nickels to
[10:58] Speaker 2: rub together. You know, my wife and I have poured
[11:03] Speaker 2: in the black, brown and underserved communities because we've lived
[11:06] Speaker 2: in those places. And you know, you asked me, like,
[11:09] Speaker 2: what made me me? It's been those experiences, surviving them,
[11:15] Speaker 2: seeing what the reality of them are, and living on
[11:18] Speaker 2: the other side and knowing that I have to look
[11:21] Speaker 2: back and do more because I easily could be me
[11:24] Speaker 2: right there in that same place.
[11:26] Speaker 1: You know, something on According to Deffiser, black people are at
[11:30] Speaker 1: a higher risk for heart disease, stroke, cancer, asthma, and
[11:35] Speaker 1: diabetes compared to their white components. Counterponents counterpart excuse me,
[11:41] Speaker 1: and like you just said, in the Boston area, three
[11:43] Speaker 1: miles apart, twenty three years in life's expectancy. But that's
[11:47] Speaker 1: not all based on research. The mental health side of
[11:50] Speaker 1: us is failing as well. And so what time in
[11:54] Speaker 1: your life because you mentioned a hedge fund success, you
[11:57] Speaker 1: mentioned a venture capitalist coming into your life. Best in it?
[12:01] Speaker 1: What timeline did you say? I'm successful here, but I
[12:05] Speaker 1: got to give back in a way that impacts me personally,
[12:09] Speaker 1: but also more impacts the community that I feel needs it.
[12:14] Speaker 2: Now. You know, four years ago, I was standing in
[12:18] Speaker 2: the middle of an emergency room with my oldest child
[12:21] Speaker 2: dealing with depression, anxiety, and suicidal ideation. And that changed
[12:27] Speaker 2: my family's world. That changed my world, That changed my
[12:30] Speaker 2: whole perspective on everything. And you know, as we were
[12:35] Speaker 2: going through literally the toughest moments of our life, you know,
[12:40] Speaker 2: I had this great clarity because when I walk into
[12:43] Speaker 2: an emergency room, because I've been in a philanthropist for
[12:45] Speaker 2: the last twenty years, before I sit down, somebody says,
[12:48] Speaker 2: mister Martin, you know, we have a room for your family.
[12:51] Speaker 2: The fourteen year old version of myself in the exact
[12:55] Speaker 2: same scenario would be likely either either dead or in
[13:00] Speaker 2: given the lack of resources, living in the trailer in
[13:03] Speaker 2: rural North Carolina. And that just stuck with me. And
[13:06] Speaker 2: I was having all these sleepless nights, you know, worrying
[13:09] Speaker 2: about my child. The thing that just kept sticking with
[13:12] Speaker 2: me is like I got to do something to impact black,
[13:16] Speaker 2: brown underserved communities and and and that's been the birth
[13:19] Speaker 2: of Well with All. You know, how do you use
[13:22] Speaker 2: the skills that you have, which you know, my business partner,
[13:26] Speaker 2: a co founder, and I you know, have been capitalists
[13:29] Speaker 2: for you know, a long time, and we've built extraordinary relationships.
[13:34] Speaker 2: How do we use those skills to actually benefit black,
[13:38] Speaker 2: brown underserved communities, you know in this context. And that's
[13:42] Speaker 2: what Well Withal is. We take twenty percent of the
[13:44] Speaker 2: profits of everything that we sell and we pour it
[13:47] Speaker 2: into health equity, you know, for for the folks who
[13:51] Speaker 2: truly need it.
[13:52] Speaker 1: Now, before we go to break, Well with All, what
[13:55] Speaker 1: did the name come from?
[13:59] Speaker 2: You know, we we thought a lot about a lot
[14:01] Speaker 2: of different names, uh huh. And the thing that was
[14:04] Speaker 2: very clear is we wanted it to be Well with All.
[14:07] Speaker 2: We're not going to stop until we do it.
[14:08] Speaker 1: Wow. And that because because when you're saying you're investing
[14:13] Speaker 1: in the community, you really are with twenty percent of
[14:15] Speaker 1: your profits. And after the break, we're going to talk
[14:16] Speaker 1: about those products that you are using to physically and
[14:22] Speaker 1: emotionally and mentally inspire people they have better lives. But
[14:26] Speaker 1: when you say, well with all the spark, the drive,
[14:29] Speaker 1: and you talk about the personal story of your of
[14:31] Speaker 1: your daughter, and then I can remember before we go
[14:34] Speaker 1: to record, share this quick story. I remember when my
[14:37] Speaker 1: lung collapsed in California and I was just you know,
[14:41] Speaker 1: I was kind of doing stand up and I've been
[14:44] Speaker 1: on a lot of TV shows demand, and I remember
[14:46] Speaker 1: when I went in the hospital SESUS side and I
[14:49] Speaker 1: has a regular hospital wing and then they have a
[14:51] Speaker 1: celebrity hospital wing, and then they put me on the
[14:54] Speaker 1: celebrity floor, which means everybody couldn't come see you and
[14:57] Speaker 1: all that stuff. So I truly understand what you're saying
[14:59] Speaker 1: that halves get it. They get it when they don't
[15:03] Speaker 1: want to ask for they are going to get it
[15:05] Speaker 1: either through financial through celebrities, through who you know and
[15:08] Speaker 1: who know you. And now you're trying to give that
[15:12] Speaker 1: have to a community that is underserved and don't know
[15:17] Speaker 1: how to get it. Correct.
[15:19] Speaker 2: That's right. It does not have to be that way.
[15:22] Speaker 2: We we have to know how and the resources to
[15:26] Speaker 2: treat people with dignity and respects. And you know, again
[15:30] Speaker 2: we're using the lens of how do we create incredible products?
[15:35] Speaker 2: Take you know, the profits of things that we were
[15:37] Speaker 2: already gonna buy anyway and do good.
[15:40] Speaker 1: I'm interviewing Demand Martin. He is the founder or co
[15:44] Speaker 1: founder of Well Withal. It's an organization that is changing
[15:48] Speaker 1: their lives and it's a it was a line in
[15:50] Speaker 1: these and there. When I went to WOOFO, we we
[15:53] Speaker 1: fill out information, they said, what does generation of wealth wellness? See?
[15:58] Speaker 1: I always say wealth all the time. This first time
[15:59] Speaker 1: I've heard word generational wellness? And I said, I went
[16:03] Speaker 1: back to my old hat because when I hear generational,
[16:06] Speaker 1: I always hear wealth. So what does generational wealness mean
[16:10] Speaker 1: to you? Sir?
[16:12] Speaker 2: Hey? See like you you're you're right on point, because
[16:15] Speaker 2: generational wellness actually is generational wealth. Right there, single greatest
[16:20] Speaker 2: asset that you can have is your health. Yes, right,
[16:23] Speaker 2: I mean there there are a ton of rich people
[16:26] Speaker 2: that have zero days left. And what good is that?
[16:29] Speaker 3: We know?
[16:30] Speaker 1: You know, I I you know it's really interesting is
[16:34] Speaker 1: that you know when we young were just young, you know,
[16:37] Speaker 1: we get a cold. I know why I play I
[16:38] Speaker 1: get basket When I was young and my twenties, I
[16:40] Speaker 1: get a back, I get a cold. I just go
[16:41] Speaker 1: play the cold off. You know, I just go out
[16:43] Speaker 1: there just hoop. You know, I get a cold, I
[16:45] Speaker 1: get a cold night brother, I look like I'm in
[16:48] Speaker 1: I got a meliciny chest in my truck as I
[16:51] Speaker 1: drive home, wrapped up.
[16:55] Speaker 2: My knees.
[16:56] Speaker 1: Kn't hamdler going out there in the court. And so
[16:58] Speaker 1: so when I when I think of about that, the
[17:00] Speaker 1: whole weldness process, and and and I love getting compliments
[17:04] Speaker 1: from people at my age, you know, all those things
[17:06] Speaker 1: that have value to us. Now you have products that
[17:10] Speaker 1: you are that you went and sat down. Let's talk
[17:13] Speaker 1: about that part of the business model, because this is
[17:16] Speaker 1: money making conversation master class. You are an entrepreneur, you
[17:20] Speaker 1: develop a hedge fund, then you say, there's another model
[17:23] Speaker 1: out there that can generate revenue but also can improve
[17:26] Speaker 1: the lives of individuals from a wellness perspective. Let's talk
[17:29] Speaker 1: about that model.
[17:31] Speaker 2: Yeah, I mean, and just you know, we have been
[17:34] Speaker 2: underserved even as even consumers right where, you know, I thought,
[17:40] Speaker 2: what if we actually looked at our consumer base and
[17:44] Speaker 2: design product with us in mind and made them premium
[17:48] Speaker 2: quality and and just really extraordinary products. And and by
[17:52] Speaker 2: the way, the response that we've gotten about our products
[17:55] Speaker 2: have been really amazing, overwhelmingly because we we've had some
[18:00] Speaker 2: of the best people in the world designed them. But
[18:02] Speaker 2: the reality is is that, you know, the nutritional composition
[18:06] Speaker 2: of the American diet is incomplete for almost everybody, and
[18:10] Speaker 2: and so by having supplements to that, whether it be
[18:14] Speaker 2: our multi vitamins, which which are extraordinary, or even thinking
[18:17] Speaker 2: about you know, how we're living our lives and not
[18:20] Speaker 2: getting enough sleep. Our speech support product is extraordinary. These
[18:24] Speaker 2: are all things that I use and my family uses,
[18:27] Speaker 2: and that you know, are enhancing the way we're living
[18:30] Speaker 2: our life. And again we're just getting really extraordinary response
[18:34] Speaker 2: from them. Let me ask you, by the way you
[18:35] Speaker 2: can go. You can go to Wellwithall dot com and
[18:37] Speaker 2: pick those up.
[18:38] Speaker 1: Okay, let me ask you this. It's about trust now,
[18:40] Speaker 1: because you know, you know, I get up in the morning,
[18:43] Speaker 1: I kid you not. I got I got my high
[18:45] Speaker 1: bless your prey peel. I got my high blessed blood
[18:48] Speaker 1: pressure peel. I got my thyroid peel. I got my
[18:51] Speaker 1: calcium peel, I got my I got three other pills
[18:55] Speaker 1: I take. I got a peal for my because central
[18:59] Speaker 1: you know, because of by multi vitem appeal. Now, now,
[19:03] Speaker 1: how do I trust you, you know, and I'm not
[19:06] Speaker 1: saying in the negative man, And that's what we're doing now.
[19:08] Speaker 1: We're taking people who are tied to going into a
[19:12] Speaker 1: drug store seeing all these brands that have told us
[19:17] Speaker 1: you should be using us. And so when you have
[19:20] Speaker 1: a new product like yours, how do we how do
[19:23] Speaker 1: you convince me that I can trust you it really
[19:26] Speaker 1: is going to work?
[19:28] Speaker 2: You know. The thing that I'm really proud of is
[19:30] Speaker 2: the team that we've been able to attract. And again,
[19:34] Speaker 2: you know, I invested in the consumer world for over
[19:36] Speaker 2: twenty years and with an extraordinary fashion, and we've been
[19:42] Speaker 2: able to bring some of the best in the world.
[19:44] Speaker 2: We've got a unicorn and our chief merchant who has
[19:48] Speaker 2: been in this industry for twenty years and doing so
[19:52] Speaker 2: in a really extraordinary way. The former CEO at G
[19:55] Speaker 2: and C is one of our business partners. We brought
[19:58] Speaker 2: together the best people in the world to develop these products.
[20:03] Speaker 2: And also you'll you'll see some some significant announcements. We've
[20:07] Speaker 2: partnered with some of the biggest institutions UH in the
[20:11] Speaker 2: world as well. We're making these products with with excellence
[20:16] Speaker 2: because that is what we deserve. And and and by
[20:19] Speaker 2: the way, Everything is premium quality right right. Everything is
[20:23] Speaker 2: clinically studied dosages with clinically studied ingredients every day, all day,
[20:29] Speaker 2: you know, because we we we we wanted to take
[20:31] Speaker 2: zero risks with that factor.
[20:33] Speaker 1: Because no one's question that, you know, like I said,
[20:36] Speaker 1: and that's that's why I brought you on the show,
[20:37] Speaker 1: because of the fact that I've done my research and
[20:39] Speaker 1: this is this is people. I hope I've developed a
[20:43] Speaker 1: reputation out there in this industry where people who listen
[20:46] Speaker 1: to my show, they trust that Shan has done his research.
[20:49] Speaker 1: He's talking to a credible source. But it is competition,
[20:53] Speaker 1: it is marketing. It is being able to have your
[20:57] Speaker 1: products stand out on the shelf of people clicking your
[21:00] Speaker 1: online how do you market your product and it's new, so.
[21:05] Speaker 2: You know, one of the things that we're doing, we're
[21:07] Speaker 2: actually out with our consumers. We were Essence Stuffs and
[21:14] Speaker 2: the response that we got there both with a new
[21:17] Speaker 2: drink that will be launching next year as well as
[21:20] Speaker 2: our existing products, and just to see the response over
[21:24] Speaker 2: and over and over again, to have people there was
[21:27] Speaker 2: a moment where my wife was just in tears because
[21:29] Speaker 2: it's one thing to come home and say baby, Look, look, loter,
[21:31] Speaker 2: what we're about to do to see you know, hundreds
[21:35] Speaker 2: and hundreds and hundreds of people over and over again
[21:38] Speaker 2: say this is really good. This is really good, this
[21:40] Speaker 2: is really good. And we got the exact same response
[21:43] Speaker 2: that the HBCU Classic in New York that we were
[21:47] Speaker 2: just at this this past Saturday. And the consumer is
[21:50] Speaker 2: telling us over and over again that they love what
[21:54] Speaker 2: we're what we're building and developing, and there's going to
[21:56] Speaker 2: be more and more that that continues to come.
[21:58] Speaker 1: You know, is people special, man? You know I love
[22:02] Speaker 1: I love us, man, I'm telling you. And that's all
[22:05] Speaker 1: about to go with the ball. They they they they
[22:07] Speaker 1: are like the truth sayers. You know what I'm saying.
[22:09] Speaker 1: When they say this is good, that meant that they
[22:12] Speaker 1: really didn't believe. They didn't believe, and then you you
[22:16] Speaker 1: sold them out right there they turned there go this
[22:19] Speaker 1: is really really good. And so so talk to us
[22:22] Speaker 1: about some of the different products, because you talk about
[22:24] Speaker 1: you have a drink coming out, and and how these
[22:26] Speaker 1: products go through the test cycle and and then uh,
[22:30] Speaker 1: and then just talk about the website and and drive
[22:33] Speaker 1: people to your websites.
[22:34] Speaker 2: Are yeah, again, the products are really extraordinary. The men's
[22:40] Speaker 2: and when women's uh multi vitamins are are incredible, the
[22:43] Speaker 2: sleep products are incredible. We've got this line good numbers,
[22:49] Speaker 2: the special formulated for exactly the areas in which we
[22:55] Speaker 2: we tend to be most vulnerable as we think about cholesterol, diabetes,
[22:59] Speaker 2: hypertension and and you know, preventative measures you know around
[23:03] Speaker 2: that that we should be having those conversations early in life,
[23:06] Speaker 2: you know, particularly if if there's a family history and
[23:08] Speaker 2: and uh, there's just an overall concern like and and
[23:12] Speaker 2: in addition to the products, like, we're not stopping there,
[23:15] Speaker 2: We're creating really great content around these conditions and and
[23:21] Speaker 2: and issues that we're suffering from, you know, putting putting
[23:24] Speaker 2: together with Boston Children's Hospital a parenting toolkit that you know,
[23:29] Speaker 2: parents that are that are dealing with anxiety, depression and suicidality,
[23:34] Speaker 2: all these things that a lot of folks are paying
[23:37] Speaker 2: hundreds of thousands of dollars to get advice on. You know,
[23:40] Speaker 2: we're we're going to be producing content to to help
[23:42] Speaker 2: folks you know, manage through and get educated, uh in
[23:47] Speaker 2: in these important areas. I will say, oh, sorry.
[23:51] Speaker 1: Now, I was just I was just letting people know
[23:52] Speaker 1: where with all yeah, well with all blood pressure support, yeah,
[23:56] Speaker 1: well with all blood sugar support, Yeah, with all cholesterol
[24:02] Speaker 1: support you have, well with all vitamin D three and
[24:06] Speaker 1: K two, well with all mega three. Well with all
[24:10] Speaker 1: women's multi as well as sleep support. Is that sleep support,
[24:15] Speaker 1: and then as well as men multime. So across the board,
[24:18] Speaker 1: you're covering all areas and so one that's important, correct
[24:24] Speaker 1: that you've been able to offer these things that are
[24:26] Speaker 1: important to a certain age group as well as people
[24:29] Speaker 1: who who need them as men and women. That's that's
[24:33] Speaker 1: the whole process, right.
[24:35] Speaker 2: That that that's exactly right. And and the drink that
[24:38] Speaker 2: we're launching, you know, we'll be taste testing around the country.
[24:42] Speaker 2: But it's a it's a caffeinated beverage, only eighty milligrams
[24:47] Speaker 2: of caffeine, all natural, and it tastes fantastic. So if
[24:52] Speaker 2: you think about, you know, what's one of the highest
[24:55] Speaker 2: caloric intake products across the country, it's it's the sugary
[25:02] Speaker 2: sodas that that folks are are consuming. And we've got
[25:06] Speaker 2: something that uh, they can they can switch out and
[25:09] Speaker 2: and uh and we'll really enjoy well.
[25:11] Speaker 1: You know, well, first of all, thank you for taking
[25:13] Speaker 1: the time that you articulately. You're smart. You know, I'll
[25:17] Speaker 1: be honest with you. I've read about hedge funds. I
[25:20] Speaker 1: just first time I met a guy who started a
[25:23] Speaker 1: head fund. So I feel good about this interview. I'm
[25:26] Speaker 1: moving up.
[25:26] Speaker 2: Just started, but I was there from the from the from.
[25:29] Speaker 1: The I'm gonna tell you them just like just like
[25:31] Speaker 1: those people in essence, they looked at you when this
[25:33] Speaker 1: tastes good. I'm gonna say, you just started this. Okay,
[25:36] Speaker 1: this tastes good. See you gotta give me some props. Now,
[25:39] Speaker 1: you gotta let me. Let me let me self hype
[25:42] Speaker 1: myself to my fan base. You know what I'm saying.
[25:45] Speaker 1: So when they when they google hedge fun, it's a
[25:47] Speaker 1: Youshan moving up. He interviewed the founders of hedge Funds. Oh,
[25:55] Speaker 1: I appreciate you, man, but give us that that that
[25:57] Speaker 1: that website one more time and again we'll be bringing
[25:59] Speaker 1: you back when you drop that drink. Because of course,
[26:03] Speaker 1: you know, like I said, man, that's why I'm honest
[26:06] Speaker 1: in telling people what I do. What my daily regime is.
[26:09] Speaker 1: You might look at me, go we should you look good,
[26:11] Speaker 1: but we should have taken some pills okay, to look good,
[26:13] Speaker 1: to get up to walk okay. And that's why I
[26:16] Speaker 1: had to bring you on the show to say, hey man,
[26:18] Speaker 1: you know there's an African American man that's out here
[26:21] Speaker 1: competing in the industry that's providing products that you guys
[26:25] Speaker 1: should consider. And that's what well, hey.
[26:28] Speaker 2: Well, we're gonna we're gonna send you some additional product, brother,
[26:31] Speaker 2: because you know, I want to keep you looking good
[26:33] Speaker 2: like you're looking well wellwitholl dot Com. And by the way,
[26:37] Speaker 2: today you know, in your honor, we also just dropped
[26:40] Speaker 2: on Thrive Market, which is an incredible retailer as well,
[26:44] Speaker 2: and we got some some other great partners that are
[26:47] Speaker 2: coming up, so stay tuned with us.
[26:49] Speaker 1: I appreciate you them on and you just energized and
[26:52] Speaker 1: just as entertaining on air as off air. And again brother,
[26:55] Speaker 1: bless you brother, and we will talk soon. Thank you
[26:58] Speaker 1: for coming on Money Making Conversations. As to class, this
[27:00] Speaker 1: has been another edition of Moneymaking Conversation Masterclass posted by
[27:04] Speaker 1: me Rushaun McDonald. Thank you to our guests on the
[27:07] Speaker 1: show today and thank you our listening to audience. Now
[27:10] Speaker 1: if you want to listen to any episode, I want
[27:12] Speaker 1: to be a guest on the show. Visit Moneymakingconversations dot com.
[27:16] Speaker 1: Our social media handle is money Making Conversation. Join us
[27:20] Speaker 1: next week and remember to always leave with your gifts.
[27:23] Speaker 1: Keep winning.

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