# How to Create Content That Leads to Buyers | Ep 983

An episode of [The Game with Alex Hormozi](https://invisiblenetwork.ai/podcast/1254720112), 30 Jun 2026, 10 min.

Audio: https://pscrb.fm/rss/p/episode.flightcast.com/01KWB2BED01C0TGR8VRF112K4V.mp3

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash. In this episode 00:00 The disconnect between reach and revenue 02:00 Testing top-of-funnel vs. revenue-generating content 06:18 Why algorithm signals are misleading 07:19 How to create “vertical value” content More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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