# #192 - Is a Plant-Rich Food System a Lost Cause? Tilt Collective’s Sarah Lake Thinks Not

An episode of [Eat For The Planet with Nil Zacharias](https://invisiblenetwork.ai/podcast/1247309897), 1 Apr 2025, 1 h 04 min.

Audio: https://traffic.megaphone.fm/WIZD7697976777.mp3?updated=1743536448

With declining sales, cultural backlash, and growing skepticism around alt-proteins, many are asking: Is the plant-based movement already past its peak? In this episode, Sarah Lake, CEO of Tilt Collective, makes the case that this moment is less a dead end and more a turning point. She shares the real forces shaping what we eat—from corporate power and public policy to culture and consumer psychology. They unpack why meat reduction remains such a political and emotional minefield, and why changing food environments—not just minds—may be the key to shifting diets at scale. Sarah shares Tilt’s approach to funding high-impact solutions globally and explains why success will look different in New York, Brazil, or Thailand. If you’re tired of shallow optimism or hand-wringing despair, this conversation offers a third way: honest, grounded hope. Sarah Lake's TED Talk: The Hidden Forces Behind Your Food Choices Music: Endless Inspiration (Vibe Street Mix) Learn more about your ad choices. Visit megaphone.fm/adchoices

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