# #191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food

An episode of [Eat For The Planet with Nil Zacharias](https://invisiblenetwork.ai/podcast/1247309897), 13 Feb 2025, 1 h 00 min.

Audio: https://traffic.megaphone.fm/WIZD5384947477.mp3?updated=1739468635

In this episode of Eat for the Planet, Matt de Gruyter, CEO and co-founder of Next Level Burger, discusses the brand’s significant progress since 2018, including the acquisition and turnaround of Veggie Grill, its ambitious expansion goals, and the evolving plant-based food landscape. Matt reflects on combating misinformation, balancing operational discipline with a strong work culture, and creating a sustainable, compassionate food system while emphasizing the critical role of leadership and persistence in driving long-term change. Learn more about your ad choices. Visit megaphone.fm/adchoices

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