# The Barbell of Pricing Risk

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 18 Dec 2024, 26 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs205-The-Barbell-of-Pricing-Risk.mp3?dest-id=492492

Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.

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