# Attending the Way

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 14 Feb 2024, 22 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs183-Attending-the-Way.mp3?dest-id=492492

Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative practices and client fit over new business strategy. LINKS "Attending the Way" article by Blair on WinWithoutPitching.com AltGroup.net

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