# Decoy or Anchor?

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 25 Feb 2026, 21 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs236-Decoy-or-Anchor.mp3?dest-id=492492

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode

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