# How to Make Horizontal Positioning Work

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 14 Aug 2024, 23 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs196-How-to-Make-Horizontal-Positioning-Work.mp3?dest-id=492492

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links "Strengthening a Weak Horizontal Positioning" by David C. Baker on punctuation.com

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