# Is AI Going to Kill Labor-based Pricing?

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 25 Mar 2026, 28 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs238-Is-AI-Going-to-Kill-Labor-Based-Pricing.mp3?dest-id=492492

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new revenue models should look like as we all adapt to how AI is changing our businesses. Links "Time's Up, Babycakes" by Blair Enns for winwithoutpitching.com Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald J. Baker The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow The Forever Transaction by Robbie Kellman Baxter Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo and Gabe Weisert

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