# Ditch the (Sales) Script

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 20 Dec 2023, 25 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs179-Ditch-the-Sales-Script.mp3?dest-id=492492

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement. Links "Ten Set Pieces" "Mastering the Value Conversation"

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