# The Four Conversations: A New Model for Selling Expertise

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 23 Oct 2024, 31 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs201-The-Four-Conversations.mp3?dest-id=492492

David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values. Links Order The Four Conversations: A New Model for Selling Expertise by Blair Enns

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