# Innoficiency in Your Agency

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 18 Jan 2023, 39 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs155-Innoficiency-in-Your-Agency.mp3?dest-id=492492

Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David. Links "The Innoficiency Problem" "The Marketing Procurement Problem" The Google Cemetery "The Enemy Within" "The Complex Battle for Margin" "Five Levels of Pricing Success"

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