# Who Should Set Prices?

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 26 Feb 2025, 41 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs210-Who-Should-Set-Prices.mp3?dest-id=492492

As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about within their firm, instead of just assuming pricing responsibility automatically defaults to a specific role or job title. Links "Who Should Set Prices In Your Firm?" written by Blair Enns for WinWithoutPitching.com

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