# The Dichotomy of the Expert Salesperson

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 13 Mar 2024, 24 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs185-The-Dichotomy-of-the-Expert-Salesperson.mp3?dest-id=492492

As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show up as a different person during the sale: pitching, persuading, and convincing instead of as the leader their prospective clients need them to be. LINKS "The Dichotomy of the Expert Salesperson" article by Blair Enns at WinWithoutPitching.com "Ditch the (Sales) Script"

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