# Creating a Premium Pricing Culture

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 3 Jul 2024, 31 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs193-Creating-a-Premium-Pricing-Culture.mp3?dest-id=492492

Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links "Creating a Culture of Premium Pricing" by Blair Enns at WinWithoutPitching.com "Have we Hit Peak Strategy?" "Be the Client You Want to See in the World"

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