# How to Avoid Commodifying Your Offering

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 11 Sep 2024, 30 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs198-How-to-Avoid-Commodifying-Your-Offering.mp3?dest-id=492492

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing. LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode

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