# Are You Fishing in the Right Pond?

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 31 Jul 2024, 32 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs195-Are-You-Fishing-in-the-Right-Pond.mp3?dest-id=492492

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com

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