# Constrained by Artificial Boundaries

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 6 Dec 2023, 24 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs178-Constrained-by-Artificial-Boundaries.mp3?dest-id=492492

Blair's latest obsession is bounded rationality, in which he sees too many creative firms failing to make "rational" decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle. Links "The Great Convergence is Upon Us" by Blair Enns for Win Without Pitching Award-winning "Unapologetically Human" ad campaign by Kruger and BHLA Productize: The Ultimate Guide to Turning Professional Services to Scalable Products by Eisha Tierney Armstrong

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