# Productization (Again)

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 15 Jul 2026, 24 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs246-Productization-Again.mp3?dest-id=492492

Blair changes his mind on productized services. Again. And AI is the reason. LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com

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