# Have We Hit Peak Strategy?

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 5 Jun 2024, 24 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs191-Have-We-Hit-Peak-Strategy.mp3?dest-id=492492

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more "strategic." Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair's "What Is Strategy?" episode of the Ditching Hourly podcast with Jonathan Stark

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