# The Perils of "Good/Better/Best" Pricing

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 15 Mar 2023, 28 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs159-The-Perils-of-Good-Better-Best-Pricing.mp3?dest-id=492492

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered. Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

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