# The Four Priorities of Winning New Business

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 5 Nov 2025, 28 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs228-The-4-Priorities-of-Winning-New-Business.mp3?dest-id=492492

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. Links "The Only New Business Indicator That Matters" 2Bobs episode "Assume an Advantaged Player" 2Bobs episode "Slapping Down Your Childlike Glee" 2Bobs episode

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