# Reverse Trojan Horse Syndrome

An episode of [2Bobs—with David C. Baker and Blair Enns](https://invisiblenetwork.ai/podcast/1219490591), 1 Mar 2023, 32 min.

Audio: https://traffic.libsyn.com/secure/2bobs/2Bobs158-Reverse-Trojan-Horse-Syndrome.mp3?dest-id=492492

Blair is confused by David's mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

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