# 2 Types of Speakers - Sales Influence Podcast - SIP 586

An episode of [Sales Influence Podcast](https://invisiblenetwork.ai/podcast/1139837809), 25 Aug 2025, 9:52.

Audio: https://traffic.libsyn.com/secure/salesinfluence/2_types_of_speakers.m4a?dest-id=410017

Key Insights on Speaker Types 🎙️ The 80/20 rule applies to speakers: 80% are descriptive, focusing on market trends, while 20% are prescriptive, providing actionable steps. 🔍 Descriptive speakers concentrate on "what's happening" in the market, detailing changes in sales processes and buyer behavior. 🛠️ Prescriptive speakers are tactical, offering step-by-step implementation plans and focusing on behavioral changes for market success. Effective Communication Strategies 🔀 The most effective speakers balance description and prescription, providing both market insights and actionable advice. ⚖️ When communicating with customers, striking a balance between descriptive and prescriptive approaches is crucial for optimal engagement and results.

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