# Danny Meyer on Scaling Culture and Betting on the Upside

An episode of [Next Question with Katie Couric](https://invisiblenetwork.ai/podcast/1134154895), 29 Sep 2026, 1 h 18 min.

Audio: https://sphinx.acast.com/p/open/s/69f9fea5a6ade25592fc8239/e/6abae6da8ec4e79ce607f5af/media.mp3

The name Danny Meyer is synonymous with the New York City food scene. His restaurants have become Gotham institutions, from Union Square Cafe and Gramercy Tavern to The Modern and, of course, Shake Shack, which started as a small burger stand in Madison Square Park and has since grown into a global chain with more than 700 locations. In this episode of Next Question, I spoke with Danny about his new book, What Could Possibly Go Right? The Essential Journey to Scale an Enduring Culture, and the lessons he’s learned over four decades as a restaurateur. We talked about failure, leadership, the power of optimism, and how to build a culture that can endure as a business grows. Hosted on Acast. See acast.com/privacy for more information.

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