# The business benefits of doing good

- Institution: TED
- Department: TED@BCG Milan
- Speaker: Wendy Woods
- Year: 2017
- Level: For everyone
- Language: English
- Subjects: Engineering, Earth and environment, Economics, Business and management
- Source: [TED](https://www.ted.com/talks/wendy_woods_the_business_benefits_of_doing_good)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.

## Lectures

1. [The business benefits of doing good](https://invisiblenetwork.ai/learn/ted/wendy_woods_the_business_benefits_of_doing_good/c80d585b87c9), 16 min (TED's player)