# The human insights missing from big data

- Institution: TED
- Department: TEDxCambridge
- Speaker: Tricia Wang
- Year: 2016
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management
- Source: [TED](https://www.ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

## Lectures

1. [The human insights missing from big data](https://invisiblenetwork.ai/learn/ted/tricia_wang_the_human_insights_missing_from_big_data/9974cc48f000), 16 min (TED's player)