# The first secret of design is ... noticing

- Institution: TED
- Department: TED2015
- Speaker: Tony Fadell
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Art, architecture and design
- Source: [TED](https://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing -- and driving -- change.

## Lectures

1. [The first secret of design is ... noticing](https://invisiblenetwork.ai/learn/ted/tony_fadell_the_first_secret_of_design_is_noticing/28bf5890281a), 17 min (TED's player)