# Design for people, not awards

- Institution: TED
- Department: TEDxBoston 2012
- Speaker: Timothy Prestero
- Year: 2012
- Level: For everyone
- Language: English
- Subjects: Medicine and health, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/timothy_prestero_design_for_people_not_awards)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.

## Lectures

1. [Design for people, not awards](https://invisiblenetwork.ai/learn/ted/timothy_prestero_design_for_people_not_awards/5e620b764c17), 11 min (TED's player)