# Why China needs a menu change

- Institution: TED
- Department: TED Countdown Summit
- Speaker: Tao Zhang
- Year: 2023
- Level: For everyone
- Language: English
- Subjects: Earth and environment, Business and management
- Source: [TED](https://www.ted.com/talks/tao_zhang_why_china_needs_a_menu_change)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

A Chinese saying goes, "There's no pleasure in eating without meat." And the data backs that up: every year, China consumes 26 percent of the world's meat and 45 percent of its seafood — numbers that could grow alongside rising incomes. Impact investor Tao Zhang shows why getting Chinese consumers to switch to plant-based alternatives is vital to tackling climate change and explores how it's also a massive business opportunity to bring tasty, affordable new proteins to market.

## Lectures

1. [Why China needs a menu change](https://invisiblenetwork.ai/learn/ted/tao_zhang_why_china_needs_a_menu_change/fca6347571e7), 11 min (TED's player)