# The art of choosing

- Institution: TED
- Department: TEDGlobal 2010
- Speaker: Sheena Iyengar
- Year: 2010
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management, Psychology and the brain
- Source: [TED](https://www.ted.com/talks/sheena_iyengar_the_art_of_choosing)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

## Lectures

1. [The art of choosing](https://invisiblenetwork.ai/learn/ted/sheena_iyengar_the_art_of_choosing/645673cad2f8), 24 min (TED's player)