# How to make choosing easier

- Institution: TED
- Department: TEDSalon NY2011
- Speaker: Sheena Iyengar
- Year: 2011
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

## Lectures

1. [How to make choosing easier](https://invisiblenetwork.ai/learn/ted/sheena_iyengar_how_to_make_choosing_easier/dfb4e9a00f51), 16 min (TED's player)