# Why nations should pursue soft power

- Institution: TED
- Department: TEDIndia 2009
- Speaker: Shashi Tharoor
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Business and management, Society and politics, Literature and writing
- Source: [TED](https://www.ted.com/talks/shashi_tharoor_why_nations_should_pursue_soft_power)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.

## Lectures

1. [Why nations should pursue soft power](https://invisiblenetwork.ai/learn/ted/shashi_tharoor_why_nations_should_pursue_soft_power/2afd9a56792d), 18 min (TED's player)