# The tribes we lead

- Institution: TED
- Department: TED2009
- Speaker: Seth Godin
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Business and management, Society and politics
- Source: [TED](https://www.ted.com/talks/seth_godin_the_tribes_we_lead)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

## Lectures

1. [The tribes we lead](https://invisiblenetwork.ai/learn/ted/seth_godin_the_tribes_we_lead/13c242b736c2), 18 min (TED's player)