# How to use data to make a hit TV show

- Institution: TED
- Department: TEDxCambridge
- Speaker: Sebastian Wernicke
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Psychology and the brain
- Source: [TED](https://www.ted.com/talks/sebastian_wernicke_how_to_use_data_to_make_a_hit_tv_show)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

## Lectures

1. [How to use data to make a hit TV show](https://invisiblenetwork.ai/learn/ted/sebastian_wernicke_how_to_use_data_to_make_a_hit_tv_show/4de8382bf814), 13 min (TED's player)