# What brands can learn from online dating

- Institution: TED
- Department: TED@BCG London
- Speaker: Sarah Willersdorf
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/sarah_willersdorf_what_brands_can_learn_from_online_dating)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.

## Lectures

1. [What brands can learn from online dating](https://invisiblenetwork.ai/learn/ted/sarah_willersdorf_what_brands_can_learn_from_online_dating/c247c918ba88), 12 min (TED's player)