# Sweat the small stuff

- Institution: TED
- Department: TEDSalon London 2010
- Speaker: Rory Sutherland
- Year: 2010
- Level: For everyone
- Language: English
- Subjects: Engineering, Economics, Society and politics, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

## Lectures

1. [Sweat the small stuff](https://invisiblenetwork.ai/learn/ted/rory_sutherland_sweat_the_small_stuff/327f51ebf6b8), 13 min (TED's player)