# Life lessons from an ad man

- Institution: TED
- Department: TEDGlobal 2009
- Speaker: Rory Sutherland
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management, Psychology and the brain
- Source: [TED](https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

## Lectures

1. [Life lessons from an ad man](https://invisiblenetwork.ai/learn/ted/rory_sutherland_life_lessons_from_an_ad_man/3bb6516ea4bd), 17 min (TED's player)