# The complex relationship between data and design in UX

- Institution: TED
- Department: TED@BCG Berlin
- Speaker: Rochelle King
- Year: 2014
- Level: For everyone
- Language: English
- Subjects: Business and management, Art, architecture and design, Music
- Source: [TED](https://www.ted.com/talks/rochelle_king_the_complex_relationship_between_data_and_design_in_ux)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.

## Lectures

1. [The complex relationship between data and design in UX](https://invisiblenetwork.ai/learn/ted/rochelle_king_the_complex_relationship_between_data_and_design_in_ux/4fca171bba60), 12 min (TED's player)