# Reimagining traditional architecture for modern needs

- Institution: TED
- Department: TED@BCG
- Speaker: Riyad Joucka
- Year: 2025
- Level: For everyone
- Language: English
- Subjects: Society and politics, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/riyad_joucka_reimagining_traditional_architecture_for_modern_needs)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Architect Riyad Joucka believes your home should be a mirror of who you are. Using 3D printing and ancient architectural wisdom, he's designing efficient, personal homes that respond to context, climate and culture without sacrificing character. He makes the case that we should start designing for people, not the market.

## Lectures

1. [Reimagining traditional architecture for modern needs](https://invisiblenetwork.ai/learn/ted/riyad_joucka_reimagining_traditional_architecture_for_modern_needs/7bb82c47a541), 9 min (TED's player)