# Do you really know why you do what you do?

- Institution: TED
- Department: TEDxUppsalaUniversity
- Speaker: Petter Johansson
- Year: 2016
- Level: For everyone
- Language: English
- Subjects: Psychology and the brain
- Source: [TED](https://www.ted.com/talks/petter_johansson_do_you_really_know_why_you_do_what_you_do)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.

## Lectures

1. [Do you really know why you do what you do?](https://invisiblenetwork.ai/learn/ted/petter_johansson_do_you_really_know_why_you_do_what_you_do/cc369ac43cca), 16 min (TED's player)