# Great design is serious, not solemn

- Institution: TED
- Department: Serious Play 2008
- Speaker: Paula Scher
- Year: 2008
- Level: For everyone
- Language: English
- Subjects: Art, architecture and design
- Source: [TED](https://www.ted.com/talks/paula_scher_great_design_is_serious_not_solemn)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

## Lectures

1. [Great design is serious, not solemn](https://invisiblenetwork.ai/learn/ted/paula_scher_great_design_is_serious_not_solemn/e7d7133d1b7c), 22 min (TED's player)