# Design is in the details

- Institution: TED
- Department: TEDGlobal 2005
- Speaker: Paul Bennett
- Year: 2005
- Level: For everyone
- Language: English
- Subjects: Business and management, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/paul_bennett_design_is_in_the_details)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

## Lectures

1. [Design is in the details](https://invisiblenetwork.ai/learn/ted/paul_bennett_design_is_in_the_details/e2e0a726cf13), 14 min (TED's player)