# The counterintuitive way to be more persuasive

- Institution: TED
- Department: TEDxLondonBusinessSchool
- Speaker: Niro Sivanathan
- Year: 2019
- Level: For everyone
- Language: English
- Subjects: Business and management, Psychology and the brain, Society and politics
- Source: [TED](https://www.ted.com/talks/niro_sivanathan_the_counterintuitive_way_to_be_more_persuasive)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

## Lectures

1. [The counterintuitive way to be more persuasive](https://invisiblenetwork.ai/learn/ted/niro_sivanathan_the_counterintuitive_way_to_be_more_persuasive/a1e810ec2bdf), 11 min (TED's player)