# What makes technology so habit-forming?

- Institution: TED
- Department: TED@IBM
- Speaker: Nir Eyal
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Art, architecture and design
- Source: [TED](https://www.ted.com/talks/nir_eyal_what_makes_technology_so_habit_forming)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

## Lectures

1. [What makes technology so habit-forming?](https://invisiblenetwork.ai/learn/ted/nir_eyal_what_makes_technology_so_habit_forming/fbaa5a68c1e3), 14 min (TED's player)