# How stigma shaped modern medicine

- Institution: TED
- Department: TEDxCapeMay
- Speaker: Nathalia Holt
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Medicine and health
- Source: [TED](https://www.ted.com/talks/nathalia_holt_how_stigma_shaped_modern_medicine)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

In the 1940s, cancer was a condition shrouded in fear and denial, rarely discussed in public. Now there's a healthy public discourse and billions of dollars in research funding dedicated to it. In this talk, writer and microbiologist Dr. Nathalia Holt describes how a landmark 1940s PR campaign helped prompt that paradigm shift. "Changing how a disease is perceived is just as critical as anything coming out of a lab," she says. "We can't change medicine until we change opinions."

## Lectures

1. [How stigma shaped modern medicine](https://invisiblenetwork.ai/learn/ted/nathalia_holt_how_stigma_shaped_modern_medicine/113edd0f1f1b), 16 min (TED's player)