# Beware neuro-bunk

- Institution: TED
- Department: TEDSalon London Fall 2012
- Speaker: Molly Crockett
- Year: 2012
- Level: For everyone
- Language: English
- Subjects: Biology, Medicine and health, Economics, Business and management, Psychology and the brain
- Source: [TED](https://www.ted.com/talks/molly_crockett_beware_neuro_bunk)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

## Lectures

1. [Beware neuro-bunk](https://invisiblenetwork.ai/learn/ted/molly_crockett_beware_neuro_bunk/5ce82f79ad14), 11 min (TED's player)